E-Commerce

Amazon.com's Prime Big Deal Days are in the rearview mirror, and it’s all holiday ahead. With consumer spending expected to surpass pre-pandemic figures for the first time, retailers that deliver a great digital experience (DX) are poised to win big during the most important time of the year. In fact, 85 percent of consumers say…

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customers’ attention requires expertise in the latest customer experience trends and e-commerce technologies. That’s why forward-looking digital…

In episode 427 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Claire O'Donnell, director of selling partner empowerment, communities and trust at Amazon.com. Listen in as O'Donnell discusses two key themes discusses at Amazon Accelerate, the annual conference dedicated entirely to Amazon’s selling partners (1:20), and the impact that the in-person community has on its sellers (2:43).…

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…

In an era when technology reigns supreme, it’s no surprise that the way we shop has undergone a significant transformation. A recent study revealed a staggering 58 percent of consumers now prefer online shopping over the traditional in-store experience. Riding this wave of change, advertisers are strategically capitalizing on the rising trend of “store-less” shopping,…

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…

Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. ‘Tis (almost) the season for serious shopping — and retailers need to make sure their customers’ online experiences are merry and bright. However, as readers of this article well-know, the…

Orveon, the beauty collective behind brands Laura Mercier, BUXOM, and bareMinerals, is shifting its focus and betting big on e-commerce. Since acquiring the three brands almost two years ago, online sales now account for nearly 37 percent of total revenue. In this video interview, Brinn Garner, chief revenue officer, U.S. at Orveon Global, discusses the business, her…

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…