E-Commerce

Wal-Mart and Google are partnering to enable voice shopping through Google Assistant, Google’s virtual assistant that lives on devices like its smart speaker, Google Home. Wal-Mart’s “Easy Reorder” feature will be available through an integration with Google’s shopping service, Google Express. Consumers will be able to shop thousands of Wal-Mart products just by speaking into…

Last week during an earnings call, Wal-Mart’s executive team shared that the Bonobos and ModCloth brands will soon be sold on Jet.com but not inside brick-and-mortar Wal-Mart stores. “The Jet customer demographic — millennial, urban, higher income — aligns well with the demographics of ModCloth and Bonobos,” said Wal-Mart’s spokesman Randy Hargrove in an interview with Business…

Effective marketing requires a suite of powerful tools. Online businesses have the unique advantage of being able to constantly connect with their target audience. Furthermore, the market is rather large and continues to expand by considerable margins each year. According to the U.S. Census, total e-commerce sales for the second quarter of this year increased…

Amazon.com has had a major influence on the retail industry and how brands have had to react to the online leader, from the cost and speed of shipping to technology spend. In Total Retail’s survey and report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader, respondents shared…

A few months ago, Amazon.com surprised the tech and retail worlds by announcing plans to acquire Whole Foods. For those of us who have been watching Amazon’s increasing dominance, this development is nothing new. In fact, I’m surprised it didn’t happen sooner. Traditional brick-and-mortar retail outlets have long been struggling to figure out how to…

Today's e-commerce universe is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they're trying to solve, and by floating aimlessly, they actually create other challenges. Worse still, apps that do…

Today’s e-commerce universe is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they’re trying to solve, and by floating aimlessly, they actually create other challenges. Worse still, apps that do […]

The explosion of social media goes hand in hand with the iPhone revolution. The average U.S. consumer spends about five hours a day on mobile devices, and about a third of that time is specifically dedicated to social media. Let that sink in for a minute. People want to create, share and consume social media…

Amazon Prime Day marked the marketplace giant’s largest sales day ever, surpassing last year's Black Friday and Cyber Monday. With the growth of online marketplaces such as Amazon.com comes the proliferation of pricing violations. A new study from ORIS finds that third-party sellers on Amazon are undercutting minimum advertised price (MAP) by 13 percent, while…