E-Commerce
September 12, 2017 at 9:05 am
With school season just beginning, back-to-school (BTS) shoppers are making sure everything on their list has been taken care of. The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage BTS shoppers in a space where competition is rampant. The value of knowing and understanding…
September 12, 2017 at 9:01 am
Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts and go on to click the “Buy” button. In part one of this series, we looked at how retailers can set measurable goals, conduct keyword research and put in place a content strategy for their e-commerce site. Let’s move…
September 11, 2017 at 11:23 am
The ability to quickly and effectively find the right product is crucially important for online shoppers. Yet, according to research conducted by Baymard Institute, only 16 percent of top U.S. e-commerce websites offer a comparably good filtering experience. Most e-commerce retailers rely on a faceted search navigation as the most effective way to narrow down…
September 6, 2017 at 4:22 pm
I was walking through a store recently when I stumbled upon an old standby — the gift card section. In recent years, gift cards have become a staple of retail endcaps, providing the ideal grab-and-go item for those looking for a last-minute token, a present for a distant relative or a thank-you gift. This wasn’t…
September 5, 2017 at 11:04 am
E-Commerce is a sector with very few guarantees. It seems as though there are monumental changes happening by the hour in terms of new technologies, consumer mind-sets, big data, etc. However, amidst all the chaos, one thing is clear: e-commerce isn't going anywhere anytime soon. According to the U.S Census Bureau, online retail sales have been…
September 1, 2017 at 12:24 pm
Check out this week's top retail news stories in this episode of Retail Right Now, including retailers helping out victims of Hurricane Harvey, Best Buy's water blunder during the hurricane, and the closure of Starbucks online store.
September 1, 2017 at 11:57 am
What are you doing on Sept. 7? If you’re in New York, why not attend the Global E-Commerce Leaders Forum (GELF), which every September brings online retailers and global brands together to discuss international e-commerce trends, global e-commerce strategy and tactical cross-border best practices. Attendees will spend the day discussing proven and emerging international e-commerce market…
August 31, 2017 at 9:48 am
Social media is becoming an increasingly important part of retailers’ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, it’s a no-brainer for brands and retailers to showcase their products on social…
August 31, 2017 at 9:22 am
As retailers struggle to compete with Amazon.com as the company continues to grow (it's acquisition of Whole Foods Market the latest example of that), Target has found a way to fight back. CNBC reports the big-box retailer is scaling back its use of Amazon Web Services (AWS) as Target aims to take greater control over…
August 31, 2017 at 8:42 am
The retailer that seems to win at everything it attempts just added another victory last month: Amazon.com's third annual Prime Day was a rousing success. The massive sales event that had a bit of a rocky start two years ago has now come into its own, generating 60 percent more revenue than last year. Just…
