E-Commerce
Kohlโs and Amazon.com announced this week that 82 Los Angeles and Chicago area Kohlโs stores will offer free return service for Amazon customers. The Kohl's stores will pack and ship "eligible" Amazon return items, for free, starting this October. Participating Kohlโs locations will have designated parking spots to make the return process even easier forโฆ
Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts, and go on to click the โBuyโ button. In parts one and two of this three-part series, I looked at how the base of e-commerce is built, all the way from setting the right goals to pushing customersโฆ
With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.
As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of theโฆ
Earlier this year, retailers caught a glimpse of the future in Mary Meekerโs annual internet trends report. Meeker predicted a grim year for brick-and-mortars, an increased emphasis on mobile, and a digital push from big brands that so far have struggled in the e-commerce space. However, the report largely neglected the role automation will playโฆ
It wasnโt long ago that every organization โ regardless of industry โ was working in earnest on an app. This new tool, they reasoned, would be an easy way to stay top-of-mind with consumers and an essential way to grow digital sales. The promise of the app turned out to be something of a myth,โฆ
In this episode of Retail Right Now, get the latest retail news, including the launch of Nordstrom Local, a merchandise-less store; Amazon.com's 1-Click patent expiring; and the e-commerce giant's search for a new North American headquarters.
On Monday, Amazon.comโs patent for โ1-Clickโ ordering expired, ending its exclusive hold on one of the most contentious patents on the internet. GeekWire reports Amazon won the patent back in 1997 when the nascent company was still just an online book retailer. The patent allows returning shoppers who have already entered billing and shipping infoโฆ
A sunny, 85-degree day in August. For most people, that meant heading to the beach for one last summer getaway. For the retail world, it signaled another eTail conference in Boston. This yearโs eTail East featured content that should help attending retailers make the most of the upcoming 2017 holiday shopping season. Throughout the conference,โฆ
Itโs no secret that the retail landscape has changed recently. Thanks to the influence of Amazon.com and other retail disrupters, customer expectations today are at an all-time high, and this puts economic pressure on legacy retailers, which generally have very different business models and as such canโt always meet these expectations. So, what are legacyโฆ