E-Commerce

Retailer Digital Disruption: Why an Organizational Shift is Needed Now
October 16, 2017 at 4:06 pm

Currently there are two types of retailers selling online: digital natives such as Amazon.com and Warby Parker, and traditional brick-and-mortar retailers that expanded their operations into this channel. The DNA of digital natives is often designed to build, test, learn and analyze, and then adapt and change. At these types of companies, this behavior isโ€ฆ

The Holiday Shopping Season Starts Sooner Than You Think โ€ฆ And the Clock is Ticking
October 16, 2017 at 3:20 pm

Itโ€™s 2017 holiday shopping forecast time, and as frightening as that sounds before all the pumpkins have been carved, it's a fact that consumers are starting their holiday shopping earlier than ever before. And with e-commerce sales rising 17.8 percent during the 2016 holiday season and 2017 projections showing a 15.8 percent increase, finalizing a solid strategy a bit earlier this year is a wise move. Consumers can now find the best deals as soon as they become available and holiday shoppers no longer have to travel from store to store โ€” they simply swipe from site to site on their smartphones. Savvy retailers that prepare sooner, understand the consumer mind-set and know the deal breakers will be the ones that unwrap the greatest gift of Q4 โ€” sales growth. Read on to learn how you too can profit, according to a recent study by Pepperjam.

Rent the Runway Expands Fashion Subscription Service
October 16, 2017 at 1:24 pm

Rent the Runway (RTR) is adding a membership option that costs less than $100 per month in an effort to make its fashion subscription service accessible to more shoppers. The New York-based clothing service partners with more than 500 brands and lets women rent pieces from its website and five physical locations either on aโ€ฆ

Amazon Getting Into the Sportswear Business
October 16, 2017 at 10:32 am

Amazon.com is tapping some of the biggest athletic apparel suppliers in existence to enter into the private-label sportswear industry, according to a report in Bloomberg. Makalot Industrial Co., a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohlโ€™s, is making apparel for the Amazon line, a person with knowledge of the arrangement toldโ€ฆ

Data Platform Helps Asics Increase Conversions, Decrease Returns
October 16, 2017 at 10:28 am

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fit's data platform to personalize its customersโ€™ shopping experiences. The result for Asics has been increased revenuesโ€ฆ

The Definitive Guide to the Perfect Page: What is E-Commerce Analytics?
October 16, 2017 at 10:04 am

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fitโ€™s data platform to personalize its customersโ€™ shopping experiences. The result for Asics has been increased revenues [โ€ฆ]

Is Your E-Commerce Site Leaking Revenue?
October 13, 2017 at 5:15 pm

Imagine a visitor on your website shopping for a winter jacket. As they explore your carefully curated selection, an advertisement pops up for the same jacket from a different retailer โ€” and itโ€™s on sale! Your prospective customer is likely to do one of two things โ€” click on the ad and buy the jacketโ€ฆ

5 E-Commerce Trends to Push You Ahead of the Pack
October 13, 2017 at 10:23 am

Every industry deserves a boost from disruption, and e-commerce is no exception. Online sales soared in 2016, flirting with $400 billion. More than 13 percent of retail consumption happened through virtual transactions, and the curve is trending upward. Retailers have already taken notice and upped their games, but breaking ahead of the pack requires a deeper understanding ofโ€ฆ

Retail Sales in September Increase Most in 2-Plus Years
October 13, 2017 at 9:40 am

U.S. retail sales recorded their biggest increase in two-and-a-half years in September likely as reconstruction and clean-up efforts in areas devastated by Hurricanes Harvey and Irma boosted demand for building materials and motor vehicles. The Commerce Department said on Friday retail sales jumped 1.6 percent last month, also buoyed by a surge in receipts at servicesโ€ฆ