E-Commerce
October 23, 2017 at 4:38 pm
As we approach Black Friday and Cyber Monday, how can retailers prepare for the biggest online shopping week of the year? First, it’s important to prepare early and learn from the mistakes of the past. This article will provide guidance on how to avoid pitfalls with proper monitoring and performance testing strategies. Cyber Monday by…
October 23, 2017 at 2:16 pm
Amazon.com has trained us well. Today’s consumers expect every retailer, from the big boxes to local independent retailers, to provide easy and secure online checkout. If your site doesn’t offer this convenience — or makes the process uncomfortable in any way — you risk losing your best business to competitors that do. Set your online…
October 23, 2017 at 1:57 pm
Getting your product on the top shelf isn’t as important any more when the shelves themselves are smart and know what you want the moment you walk in. Gaining product presence in retail is a difficult enough challenge, and once manufacturers have gained those retail distribution outlets, they still need to jockey for position on…
October 23, 2017 at 11:40 am
Getting your product on the top shelf isn’t as important any more when the shelves themselves are smart and know what you want the moment you walk in. Gaining product presence in retail is a difficult enough challenge, and once manufacturers have gained those retail distribution outlets, they still need to jockey for position on […]
October 23, 2017 at 11:19 am
We’re three-quarters of the way through 2017, which means, extraordinarily, that e-commerce has been around for 20 years. The online marketplace today is wildly different from the one we started with, and even from the marketplace of 10 years or even just five years ago. So after two decades of business conducted online, what have…
October 20, 2017 at 12:40 pm
Target Corp. said this week that it would remodel more than 1,000 stores by the end of 2020, as well as expand its Target Restock program and open new stores. As for the remodels, Target said it will combine “the best of our digital and technology upgrades, elevated merchandise presentations and fulfillment services to make…
October 20, 2017 at 12:32 pm
Stitch Fix, the online personalized styling service, announced yesterday that it has filed for an initial public offering (IPO). While the company didn't state how much it expects to raise, sources familiar with the situation said the retailer anticipates it will be valued at roughly $3 billion to $4 billion. An IPO filing had been…
October 20, 2017 at 12:15 pm
Personal assistant technology is increasingly popular and, especially with niche versions like Amazon.com's Alexa, it plays an important role in the evolution of e-commerce. When people think about using artificial intelligence (AI) technology for e-commerce, though, most focus on how buyers use it to expedite the purchasing process, not what the devices can contribute to…
October 18, 2017 at 1:04 pm
Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
