E-Commerce

If you're involved in running an e-commerce site, you already know the importance of presenting your products in the best light possible. However, the visual experience you offer your customers goes far beyond mere aesthetics; it plays a pivotal role in building trust with shoppers, driving product purchases, and ultimately reducing return rates. The findings…

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

E-commerce is continually gaining traction. As of Q2 in 2023, the U.S. Census Bureau reported a 2.1 percent quarterly uptick in e-commerce sales, accounting for over $277 billion. However, as e-commerce steadily rises in popularity, it becomes more complex for sellers like you. This means you need to take e-commerce management seriously. It doesn’t matter…

Adobe released its online shopping forecast for the 2023 holiday season, covering the period from Nov. 1 through Dec. 31. Based on Adobe Analytics data, the analysis provides a comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites. Adobe expects U.S. online holiday sales to hit $221.8 billion this holiday…

E-commerce is on the cusp of a massive change. With more than 15 years of digitalization behind it, the old ways of doing things will soon no longer be acceptable. For years, e-commerce players have faced the same vital decision, courtesy of economic and business theorist Michael Porter. Imagine a crossroads. One clear path is…

E-commerce giant Shopify is now a stakeholder in the wholesale platform Faire, the companies announced Wednesday. The deal establishes Faire as the recommended wholesale marketplace for Shopify and expands Shopify’s B2B offerings, helping drive growth for the brands as well as the independent retailers the two companies serve. “At Faire we have long admired Shopify’s like-minded…

For months, inflation and the tales of consumers exhausting COVID stimulus, getting crushed by rising food prices, pulling back from buying coveted items, and trading down on the things they did buy have been with us. But beyond all the noise, this is what that looks like by the numbers: In August, online shoppers spent…

Amazon.com announced on Monday that its next Prime Day sale will be held Oct. 10-11, promising deals as often as every five minutes during the 48-hour event. This is the second Prime Day event the online retail giant has held this year. During the July Prime Day event, the top-selling deal categories included home, fashion and…

In the past few years, browser extensions have transformed the online shopping experience. These online shopping aids offer great value and convenience, allowing savvy consumers to find the best bargains, block ads, and rapidly access product information. Despite their growing popularity, some browser extensions are still met with lukewarm responses from e-commerce professionals, who fear…

Delivering a seamless customer experience across multiple channels requires an e-commerce solution with omnichannel capabilities to ensure a consistent brand experience across all channels. Whether customers are interacting with your business through a website, mobile app, social media or physical store, this consistency builds trust, strengthens brand loyalty, and reinforces the brand image. In addition…