e-Commerce Platforms

5 Core Components Help Achieve Online Marketplace Success
April 17, 2019 at 10:22 am

For those in the automotive retail space, nothing is more coveted than a J.D. Power award. It has become the auto industry’s Good Housekeeping Seal of Approval. Receiving it means that your product has gone through the rigors of testing and customer feedback and its nameplate stands apart. Digital commerce could learn a thing or…

Among an Avalanche of Choices, How to Choose B-to-C Software for Your E-Commerce Company
April 15, 2019 at 9:39 am

The e-commerce industry will be responsible for about $3.45 trillion in sales this year, and is only continuing to grow. It’s not surprising that business-to-consumer (B-to-C) e-commerce is a huge part of this growth, with the global B-to-C e-commerce market expected to reach over $7.7 billion by 2025. For brands that want to create meaningful…

Serena Williams Joins Poshmark's Board of Directors
February 21, 2019 at 2:26 pm

Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. “Poshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,” Williams said in a press release…

5 Tips for Growing Your E-Commerce Sales
February 1, 2019 at 1:07 pm

In episode 181 of Total Retail Talks, Cory Barnes, digital marketing manager at Exxel Outdoors, parent company of leading outdoor brands such as Kelty and Sierra Designs, discusses how an e-commerce platform has helped the business better manage the websites for its 10 brands. In addition, Barnes offers five tips for other retailers and brands…

A.C. Moore Relaunches its Digital Properties to Enhance Customers’ Omnichannel Experiences
January 29, 2019 at 11:25 am

A.C. Moore Arts and Crafts, a specialty retailer of innovative craft products and materials, recently launched a completely restructured e-commerce website featuring expedited shipping throughout the U.S. and to more than 180 countries worldwide. The redesigned ACMoore.com offers consumers a new way to discover and shop the company's craft materials, stylish home decor, and children's toys and activities. Customers can now browse by department…

8 Questions to Ask Before Migrating to a New Commerce Platform, Part 2
December 20, 2018 at 9:25 am

Replatforming is a major investment of money and time that requires extensive planning to succeed at meeting goals such as improved customer experience and more efficient operations. There are eight important questions to ask during the planning stage before a replatforming project to help get it right. In part one of this series, we discussed…

8 Questions to Ask Before Migrating to a New Commerce Platform, Part 1
December 13, 2018 at 11:22 am

The devil is in the details, especially when it concerns replatforming. It's a major project and a large investment, not only in terms of budget, but also your team’s valuable time. Typically, goals for a successful replatforming project include a more engaging user experience, increased sales and revenue, more efficient customer service, and in some…

Amazon Expected to Continue to Crush Walmart and Target This Holiday Season
December 13, 2018 at 10:17 am

Amazon.com has become synonymous with online shopping. Just as “google it” or “I need a Band-Aid” have become colloquialisms, so has “order it on Amazon.” I work with dozens of millennials and have a 5- and 7-year-old at home, and whenever they need something, their first response is “get it on Amazon.” The “culture of…