e-Commerce Platforms

Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…

Congratulations, you're starting an e-commerce business! Perhaps you’ve decided to set up your own storefront vs. selling through a big marketplace like Amazon.com or Walmart. Or you’re looking to build your own to complement a presence on those channels. Either way, having your own site is a solid move. It lets you own the customer…

In e-commerce, many different technologies need to work together seamlessly for online merchants to deliver an exceptional customer experience. As the backbone of every online retail operation, e-commerce platforms typically rely on an ecosystem of business and technology partners to deliver the features and services that help merchants build, manage and grow their storefronts. These…

Bed Bath & Beyond will become the first home retailer to make its products available on DoorDash marketplace's app and website, allowing customers to order and receive goods directly through the delivery platform. The companies announced the extension of their partnership — first formed in May — on Wednesday, saying more than 60,000 Bed Bath…

You have a killer product, proof of concept, and a growing fan base. So why are you still asking customers to direct message or email you to place orders? Your business can’t scale that way. If you sell online, you need a sales platform — period. An online sales platform is your golden ticket to…

A little over a decade ago, retailers applauded that they could move away from self-hosted, licensed e-commerce platforms with high development and support costs and painful upgrade paths. Many made the move to all-in-one SaaS platforms at a lower cost, with basic functionality for e-commerce, and app or plug-in marketplaces to add more features. Fast-forward…

Headquartered in Golden, Colorado, Yeti Cycles was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in producing world-class racing bikes. Over the years, Yeti Cycles grew one of the most widely recognized race teams in mountain bike history and won numerous world and national championships. The…

As we begin a new year, it's a good time to take a look at what lies ahead for retailers and online merchants. While COVID-19 brought many retailers to the breaking point in 2020, it also accelerated retail technology trends that had already been infiltrating the industry over the years. Here are some of the…

E-commerce was taking the retail world by storm long before COVID-19. However, once the pandemic hit, brick-and-mortar stores closed their doors in a matter of weeks to protect customers and employees — a move that made e-commerce a business necessity. Fortunately, it’s easier than ever to set up an e-commerce platform. However, what’s important to some retailers…

Have you ever found yourself browsing Netflix in search of the TV show or film that fits perfectly with your mood? Even with nothing at stake, it’s often difficult to decide what to watch. We’re so overwhelmed by the plethora of options that we end up paralyzed — unable to get up off the sofa,…