e-Commerce Platforms

Survey reveals what really matters once potential shoppers land on your site

Today, retailers spanning nearly every industry have an online shopping component. For many industries, though, launching and managing an online store is filled with frustration and growing pains. After all, the online shopping experience is vastly different and more complex than in-person shopping, and successfully launching an online store comes with challenges. Whether it’s posters,…

Global lifestyle brand Allbirds has announced that it will launch Allbirds ReRun, a new resale platform, in partnership with Trove, a market leader in branded recommerce. ReRun is part of Allbirds’ holistic commitment to sustainability and will initially offer customers at three stores the option of trading in their pre-owned Allbirds shoes for $20 in…

The behind-the-scenes battle going on between the two biggest e-commerce platforms in the U.S., Amazon.com and Shopify, could have significant implications for merchants. Amazon’s real customer is the end consumer, rather than the merchants that make up its Marketplace business. The e-commerce king keeps its eye on its most successful merchants and often introduces its…

Headless e-commerce has become a popular option for digital brands. Over the past two years, investors have poured $1.6 billion into headless opportunities, and any number of startups and established e-commerce players have launched new technologies or products intended to ride the wave. After navigating three generations of e-commerce technology at both startups and Fortune…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “4 ‘Symptoms’ That Point to a Headless Commerce ‘Cure’,” authored by Cory Cummings, co-founder and CEO of Pack Digital. In an e-commerce world obsessed with customer experience, headless commerce is the new…

Experience maturity is about how sophisticated, consistent and connected your customer experiences are as a whole. It’s centered around your organizational structure and how rapidly you can affect changes and updates to those experiences. If your organization is “experience mature,” it's offering distinct omnichannel experiences that are tailored and as regular as you want them…

Pinterest, the social app and website best known for "pinning" recipes, craft ideas and DIY tips, is the latest platform to offer its users livestream shopping. Pinterest TV is a series of live, original and shoppable episodes featuring product creators that streams on Pinterest. "Pinterest TV episodes are refreshed each weekday and will be recorded and available…

Today’s shoppers expect a lot from online retailers. In a June PwC survey of global shoppers, respondents ranked important e-commerce attributes. Coming in at the top were fast, reliable delivery; in-stock availability; ease of returns; and convenient site navigation. These results underscore that the most important thing an online retailer can do to drive sales…

Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…