e-Commerce Platforms
December 22, 2015 at 11:04 am
New customer acquisition is often what keeps most small business owners up at night. Finding new customers can take time. Today’s customers express interest in shopping at locations recommended by friends and family members. Referrals are powerful, and a recent article in The New York Times stated that 65 percent of customers typically come from…
December 16, 2015 at 11:20 am
E-commerce platform implementations are among the most hotly discussed investments in retail IT, and not surprisingly, there’s a huge amount of growth in this area. I want to explore what it takes for implementations to be completed with no delays or emergencies, and how some that need to be rescued from an emergency state can…
November 23, 2015 at 9:44 am
Last month, overstockArt.com launched a new e-commerce site to replace the online retailer's 12-year old flagship online store. In episode 13 of Total Retail Talks, Amitai Sasson, vice president of marketing and development at overstockArt.com, discusses how the brand is leveraging its new site to better engage consumers and sell its products.
October 26, 2015 at 3:20 pm
Lionel, the iconic model train maker, recently launched two e-commerce websites — Lionel Trains, Lionel Racing — on NetSuite's SuiteCommerce platform. In episode nine of Total Retail Talks, Rick Gemereth, chief information officer and senior vice president of Lionel NASCAR Collectables, discusses the benefits of being on a cloud-based e-commerce platform and how it's impacted…
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
September 21, 2015 at 10:39 am
Online merchants are getting a pretty good deal as the largest online retailer is teaming up with the top e-commerce platform. Shopify recently announced that it’s partnering with Amazon.com as the latter’s preferred migration partner as we approach Webstore’s 2016 closure. It’s a move that essentially has the online retail giant admitting defeat through its own…
August 31, 2015 at 12:48 pm
Earlier this month, Tractor Supply Company announced that it had partnered with IBM to revamp and migrate its website to a new cloud-based platform. The rural lifestyle retailer wanted a website that offered visitors optimal viewing across all devices, better integration with the brand's social pages, and a simplified checkout process. In short, Tractor Supply…
August 28, 2015 at 9:15 am
Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The…
July 14, 2015 at 2:48 pm
Breaking through the noise to establish your online store as a gift destination isn't easy. The good news is that your customers love your products. However, data shows that many customers who purchase items for themselves online aren't necessarily shopping for gifts at the same stores. Much of this is due to the various obstacles…
June 29, 2015 at 2:28 pm
As more and more consumers opt to go online to shop for products and services, several large companies are releasing new features to make the experience more convenient than ever. Amazon.com recently announced members of its Prime Program in select cities will receive access to free, same-day delivery on certain items. Meanwhile, Google introduced Android…
