Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…
e-Commerce Platforms
In today’s rapidly evolving digital world, often referred to as the “Age of Amazon,” it's become increasingly important for companies to envision and implement comprehensive commerce strategies to better connect with consumers in a meaningful way. However, only a quarter of executives at major enterprises believe their organizations are on the right track in this…
There's no arguing that the convenience of click-and-collect has become one of the retail industry’s biggest trends of the last few years. In 2015, 32 percent of holiday shoppers used a click-and-collect service, according to the International Council of Shopping Centers. That percentage will almost certainly increase this year. Delivery and collection are core to…
In a strategy shift for Newegg, a B-to-C and B-to-B online retailer of computer hardware and software, the company will be making its Marketplace site its primary focus. Launched in 2011, Newegg Marketplace now is being counted to be the growth engine for Newegg. Why the shift for Newegg from being primarily a first-party seller…
In a keynote presentation at the ChannelAdvisor Catalyst Americas conference in Las Vegas yesterday, Hal Lawton, senior vice president, eBay North America, detailed how the online marketplace is evolving in an effort to reverse stagnant sales and gain market share. “The opportunity for e-commerce has never been brighter,” Lawton said, “but the competition has intensified.”…
Footwear brand Crocs has undergone significant organizational and management changes in the last 18 months as it works to reverse years of stagnant sales and declining profits. Founded in 2002, Crocs impressively reached $1 billion in sales within its first 10 years of operation. However, that growth trajectory has slowed considerably in recent years. The…
The need for rapid business change, advanced innovation and reduction in up-front capital spending is leading retailers toward software-as-a-service (SaaS) solutions for e-commerce. If you’re like the 58 percent of global software decision makers who will increase their use of SaaS platforms and services over the next 12 months, these steps will help you ask…
From a revenue standpoint, what would you lose if your site was to go dark for 40 minutes? Where would your customers go? As we close the book on this past holiday season and look back on the e-commerce frenzy, I can’t help but reflect on this loss and how it might be avoided. To…
A competitive, successful business is one that periodically assesses the effectiveness of its e-commerce platform. Are the tools available for you to meet the demands of your customers? Is the design user friendly? Can you make changes quickly, either to the front-end or in the back office? If not, it may be time to update…
Everyone has already heard how important the cloud is to the future of business, but that doesn’t just apply to the Fortune 500s. E-commerce companies of all sizes can get terrific benefits — e.g., reduced costs and quicker recovery times — from moving their website and back-end to the cloud. Most important of all however is that the…