e-Commerce Platforms

Almost every week it seems as though another retailer announces brick-and-mortar store closures, or there are new bankruptcy filings making headlines. With more and more people turning to technology in their everyday lives — often to the detriment of in-person shopping — capturing sales via e-commerce has never been more important for retailers. E-commerce transactions…

Although it might not seem obvious at first, one of the most overlooked, yet essential, marketing tools in your arsenal is an effective e-commerce portal. Think about it: many other marketing and branding opportunities rely on your organization’s representatives to put their best foot forward. An email can be fantastically written, an advertisement can (and…

In episode 61 of Total Retail Talks, Bob Kupbens, vice president, B-to-C and seller experience, head of global trust, eBay, discusses how the online marketplace's partnership with Sellbrite will enable a better experience for merchants selling on the platform. In addition, Kupbens talks about the future of online marketplaces and how eBay is positioning itself…

For any business, the ultimate goal is to intertwine profit, growth and customer satisfaction. However, growth and customer satisfaction often come at the expense of profit. For many years, this tradeoff was the norm at Amazon.com — the company achieved amazing growth, but spent what would be profits on business experiments (e.g., fulfillment centers). Recently though, Amazon has strung…

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

PetSmart, the largest specialty pet retailer in North America, is taking steps to grow its long-term omnichannel capabilities. The retailer announced it will leverage Demandware's Commerce Cloud platform to allow its customers to shop and engage how, when and where they wish. Mike Goodwin, senior vice president and chief information officer for PetSmart, explains that…

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Amazon.com sellers (both Individual and Pro) listen up: You have until Aug. 28 to migrate over to the new SOA platform or Amazon will do it for you. In a letter sent to sellers on July 26, Amazon explains that sellers’ products will remain buyable and all ratings, reviews, feedback, listings, inventory, existing disbursement options,…

Many e-commerce projects fail because of a lack of strong, open and honest communication, especially when it comes to understanding the client’s real business goals and objectives — and the issues that stand in the way of meeting them. For example, the feature set may have failed to anticipate the business objectives of the retailer…

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…