e-Commerce Platforms

Black Friday Online Spend Up a Record 23.6%
November 26, 2018 at 2:50 pm

A record $6.22 billion was spent online by the end of Black Friday, an increase of 23.6 percent year-over-year, according to data from Adobe Analytics. What's more, smaller retailers (less than $1 billion in annual e-commerce revenue) were 8.6 percent more effective at getting visitors to fill shopping carts. The holiday season to date (Nov. 1 – Nov. 24) shows $44.2…

New E-Commerce Platform Helps PGA TOUR Superstore Improve CX, Drive Sales
November 9, 2018 at 5:45 pm

In episode 171 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Matt Corey, chief marketing officer at PGA TOUR Superstore, discusses how the golf retailer's move to a new e-commerce platform has helped it create better customer experiences across all of its channels — stores, web, mobile — leading to…

3 Strategies to Disrupt a Traditional Industry
October 26, 2018 at 2:37 pm

It’s no secret that the retail industry is moving away from the traditional landscape of the past. Disruptive technologies like mobile commerce, artificial intelligence, and the Internet of Things continue to sweep the industry. Many traditional retailers have struggled in light of this digital shift, but others have pivoted and come out on top. How…

Unleashing the Business Backend for Digital Retail
September 10, 2018 at 10:57 am

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…

Luxury Fashion Brands Are Failing to Adapt to a Digital Future
August 20, 2018 at 5:58 pm

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…

The Robots Are Not Coming: E-Commerce Automation is Here to Augment Our Jobs, Not Take Them Away
August 15, 2018 at 10:54 am

I have a lot of conversations about automation, and I feel like we can’t shake the nagging perception that automation means robots are coming to take human jobs … In fact, it’s actually the opposite. The goal of automation, specifically in commerce, is to offload the demands, complexity and monotony that high-volume businesses experience, freeing…

To Build or to Buy: Determining the Right E-Commerce Solution for You
April 26, 2018 at 3:36 pm

Last year, global e-commerce sales reached $2.3 trillion, a nearly 25 percent increase vs. 2016, comprising 10.2 percent of total retail sales worldwide. As more consumers are turning to online platforms instead of brick-and-mortar stores to make purchases, it's critical that retailers have the necessary omnichannel components and functionalities in place to increase traffic and conversion…

Amazon Launches App Feature Targeting International Shoppers
April 19, 2018 at 4:31 pm

Amazon.com has launched a new feature within its shopping app for iOS and Android users to cater to international customers shopping for U.S. goods, according to a report from Reuters. The feature, which was announced late on Tuesday, will enable users to shop in five languages, including English, Spanish, Simplified Chinese, German, and Brazilian Portuguese, and will be…