Direct Mail
February 22, 2017 at 11:33 pm
February 22, 2017 at 11:14 am
To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats. Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper,…
February 21, 2017 at 9:00 am
Getting a prospect to feel comfortable with their purchase is the key to the success of this direct mail brochure.
February 21, 2017 at 8:04 am
Getting a prospect to feel comfortable with her purchase is the key to the success of this direct mail brochure from Road Runner Sports. Mailer Name: Road Runner Sports Date Mailed: February 2016 This family-owned retail chain has been selling running shoes, apparel and gear for men, women and kids since 1983. Among its sales channels […]
February 14, 2017 at 9:00 am
Beauty and saving money are not mutually exclusive, as this direct mail brochure shows.
February 13, 2017 at 10:41 pm
Beauty and saving money aren’t mutually exclusive, as this direct mail brochure from Raymour & Flanigan shows. Mailer Name: Raymour & Flanigan Date Mailed: July 2016 The furniture retail chain typically mails Furnishing Your Style to both customers and prospects. It’s a glossy magazine featuring content that inspires consumers to change their home décor. This […]
February 9, 2017 at 10:20 am
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus.
February 8, 2017 at 1:13 pm
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus. Mailer Name: The Container Store Date Mailed: May 2016 The Container Store sells items like boxes, shelves and racks to assist customers in organizing their lives. With this direct mail piece, that help centers on products “that […]
July 27, 2016 at 10:15 pm
As August approaches, the back-to-school (BTS) shopping season is on the minds of retailers everywhere. Recently, we covered Target’s college supply registry, which rolled out this year to capture some of the early BTS shopping dollars. However, according to our Shopper Insight Survey, 63 percent of BTS shoppers plan to do the majority of their…
April 21, 2016 at 10:08 am
Believe it or not, print as a medium is making a comeback, one that's becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent news coming from Time Inc. and Nielsen Catalina Solutions (which connects TV and digital ad exposure to in-store CPG sales), showcasing how combining print, digital and…
