Direct Mail

Floor & Décor Promotes a Grand Opening
March 16, 2017 at 8:13 am

A direct mail piece from flooring retailer Floor & Décor uses a variety of tactics for its grand opening promotion. Mailer Name: Floor & Décor Date Mailed: September 2016 Floor & Décor, founded in 2000, operates 71 brick-and-mortar stores across the country, and is expanding into new markets. The retailer sells hard-surface flooring using a […]

Jambu’s Look Book Sells Comfortable Shoes With Style
March 7, 2017 at 12:44 am

Adventure may be the last thing you’d expect to find in the suburbs, but this direct mail catalog from footwear retailer Jambu tries to prove otherwise. Mailer Name: Jambu Date Mailed: January 2016 The theme of Jambu’s Spring/Summer lookbook is “The (Sub)Urban Adventures.” Jambu’s shoes are designed to be comfortable, but the focus of this catalog […]

Trunk Club Makes A Simple Case
March 1, 2017 at 9:56 pm

As this direct mail effort from men’s and women’s apparel retailer Trunk Club shows, a subscription box shopping service doesn’t have to be intimidating. Mailer Name: Trunk Club Date Mailed: May 2016 Trunk Club offers a service for men and women who don’t have the time or desire to go clothes shopping themselves. First, members […]

Roosevelt Field Promotes New Luxury Options
February 28, 2017 at 12:18 am

Supposedly, the great American shopping mall is dead, but as this direct mail brochure from Roosevelt Field proves, there are exceptions. Mailer Name: Roosevelt Field Date Mailed: March 2016 Roosevelt Field, located in East Garden City, New York, opened in 1956. It’s seen its share of store openings and closings over the years as the […]