Direct Mail
May 26, 2017 at 9:41 am
Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of…
May 19, 2017 at 3:58 pm
Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of […]
May 15, 2017 at 9:47 am
Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…
April 4, 2017 at 9:00 am
Ethan Allen, the furniture retailer, used a direct mail brochure to tease an inspiring book.
April 3, 2017 at 11:52 pm
Ethan Allen, the furniture retailer, used a direct mail brochure to tease an inspiring book. Mailer Name: Ethan Allen Date Mailed: September 2016 Ethan Allen used mail in 2015 to promote Muses, a 328-page book that marked an image makeover for the brand. That effort was a modest 6”x8” folded self-mailer. This brochure supports The […]
March 28, 2017 at 9:00 am
A body care retailer’s direct mail catalog reflects the brand’s quirky and unique personality.
March 27, 2017 at 10:09 pm
Indigo Wild, a body care retailer, sends out a direct mail catalog that reflects the brand’s quirky and unique personality. Mailer Name: Indigo Wild Date Mailed: June 2016 Indigo Wild was founded by entrepreneur Emily Voth after she became dissatisfied with her previous job. Voth’s hobby of producing organic soaps led her to start Indigo Wild, a […]
March 23, 2017 at 9:00 am
Le Tote, an Internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece.
March 22, 2017 at 2:46 pm
Le Tote, an internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece. Mailer Name: Le Tote Date Mailed: February 2016 The five-year-old startup was founded by Rakesh Tondon (now CEO) and Brett Northart (now president). From the beginning, Le Tote has employed an interesting business model: rent before […]
