Direct Mail

NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.

Framebridge, a national custom picture framing service, puts the customer at the center of this direct mail campaign.

Framebridge, a national custom picture framing service, puts the customer at the center of this direct mail campaign. Mailer Name: Framebridge Date Mailed: April 2017 Based in Washington, D.C., Framebridge was founded in 2014 by Susan Tynan. It’s an e-commerce alternative to the traditional brick-and-mortar framing stores that dominate the market. The front cover of […]

La-Z-Boy, the national furniture retailer, introduces a new fabric by issuing a challenge to customers in this direct mail package.

La-Z-Boy, the national furniture retailer, introduces a new fabric by issuing a challenge to customers in this direct mail package. Mailer Name: La-Z-Boy Date Mailed: April 2017 La-Z-Boy manufactures stationary chairs, sofas, sectionals, tables, loveseats and, of course, its legendary recliners. The front of this self-mailer shows a white room with a white sectional. “Spills […]

Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers.

Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers. Mailer Name: The HON Company Date Mailed: February 2017 The HON Company is a designer and manufacturer of workstations, tables, desks, chairs and storage solutions. It sells them through dealers as well as online retailers. This B-to-B direct […]

Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.