Direct Mail

With the internet in our pockets at all times and social media news feeds addicting us to scroll up to 4.8 hours a day, we're exposed to an always-on battle of competing brands fighting for our attention. As consumers are presented with more choices than ever, brand loyalty rapidly diminishes. In fact, according to a…

As marketers continue to navigate Q3, standout direct mail offers play an increasingly pivotal role in driving audience response and boosting overall program performance. It is the “deal” you present to your recipients, signaling what you will provide in exchange for their response. A compelling offer motivates action, while a lackluster offer may be easily…

In episode 456 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alok Jain, senior director of CRM, loyalty and marketing analytics at West Marine, the nation's leading omnichannel provider in the marine aftermarket. Listen in as Jain discusses his career background in the loyalty space (1:00), an underutilized aspect of CRM (customer relationship management) data…

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in…

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey.

As we move towards Q4, retailers are gearing up for the most exciting shopping season, including Black Friday deals and holiday shopping campaigns. With such high traffic, the fourth quarter is crucial for marketers looking to maximize brand awareness and drive purchases. In today’s digital age, the mailbox may not be the first place you…

Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward's revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page "catalog" marked the beginning of a transformative era for retail direct mail, igniting the immense potential of reaching customers through their mailboxes. In today's highly…

It’s no surprise this year’s holiday season might look different, arriving during a time of historically high inflation mixed with ongoing recession fears. But despite pandemic-related challenges and supply chain disruptions creating concerns during last year’s holiday spending, it was a record-breaking season for consumers. Still, due to so much economic uncertainty, 63 percent of…

For the past several years, the phrase, “print is dead!” has been ringing in every marketer’s ear and often echoes in the background of post-pandemic marketing articles. The apocalyptic, knee-jerk reaction to the explosive growth of digital channels is understandable, with staggering statistics such as continued projected double-digit growth through 2023 for the e-commerce retail…

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep, and how its loyalty program drives long-term customer engagement and education.