Digital Innovation

While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or…

Innovation in retail is powered by the need to create a competitive advantage. To achieve this, retailers have to deliver always available, differentiated services at pace while reducing costs and business risks. The retail industry has undergone a complete digital revolution over the past few years, and recent technological advancements have enhanced the customer experience…

The metaverse has — and will continue to — dramatically change the way retailers connect and experience the world. From blurring the lines between content and product to reshaping the landscape of the retail industry, the conversation around non-fungible tokens (NFTs) and virtual goods is already developing into a robust exchange between the economic, tech…

Customer perceived value is an oft-used term in marketing that looks at how consumers view services and judge their value. Additionally, customer-perceived value looks at the ability of a business or sales team to adequately meet customer needs and/or expectations. To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations…

The latest Consumer Price Index confirmed that inflation is up 7.9 percent year-over-year (YoY), proving again that the United States is experiencing the highest inflation levels in 40 years. While those in the retail and CPG industry expect price fluctuations, sustained cost increases across the board, from wheat to packaging, are putting severe strains on…

The pandemic accelerated e-commerce growth and there’s no going back. Gartner reported that 86 percent of marketing leaders believe digital commerce will be the most important sales channel within the next two years. E-commerce leaders need a clear maturity road map to stay ahead of the competition, add differentiating value for customers, and improve commerce…

In episode 344 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Scott Saeger, senior vice president, chief information officer and chief technology officer at GNC, a trusted leader in clinically studied dietary supplements for weight loss, strength and performance. Saeger discusses GNC's recent launch of Amazon Alexa voice ordering capabilities, including how consumers can utilize…

Young brands led by tech-savvy, marketing-aware entrepreneurs are snapping at the heels of established, more traditionally led brands, and their growth illustrates the success of their model. Emerging as “blands,” these B-to-C businesses are disrupting the e-commerce market by focusing on a holistic and true multichannel experience for customers. What are blands? In a recent…

During Shoptalk 2022 in Las Vegas last week, Editor-in-Chief Joe Keenan interviewed Antonino Guichard, chief digital officer of Liverpool, the leading department store chain in Mexico. In this video, Guichard discusses some of the challenges Liverpool has faced in growing its e-commerce business, as well as how the retailer's customers' behaviors have shifted as a result of some…

In a session last month at Shoptalk 2022 in Las Vegas, executives from Kroger and Nordstrom discussed the new technologies and business models their companies have embraced to succeed during retail's rapid transformation.  Ken Worzel, Nordstrom's chief operating officer, and Yael Cosset, The Kroger Co.'s senior vice president and chief information officer, agreed the past two years presented…