Digital Innovation

The NFT (non-fungible token) phenomenon has hit nearly every industry. For retailers, NFTs can be a unique offering that helps build customer loyalty and boost sales. But what are they, and how can retailers effectively use them to build brand affinity? NFTs are digital tokens for virtual items, and its key differentiator from other virtual…

The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities for new revenue streams and represents a way for consumers to connect with retail stores without even setting foot inside. Many brands believe it's inevitable, and none are willing to be the ones that miss out. But are we overlooking…

Visitors to the metaverse can now shop for Barbie apparel, sleepwear, swimwear, accessories and home décor inspired by the Barbie DreamHouse in Forever 21's virtual shop, the companies announced Tuesday. The 2022 limited-edition collection will be available in Forever 21 Shop City on Roblox, as well as online and in-store. The metaverse store was created in…

Within a decade, we will see tremendous shifts to the way in which consumers perceive and interact with the world around us. The imminent upsurge in the extended reality (XR) market is upon us, and what our day-to-day realities will look like by 2030 is up to the collective ability of our imaginations. Yet the…

While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or…

Innovation in retail is powered by the need to create a competitive advantage. To achieve this, retailers have to deliver always available, differentiated services at pace while reducing costs and business risks. The retail industry has undergone a complete digital revolution over the past few years, and recent technological advancements have enhanced the customer experience…

The metaverse has — and will continue to — dramatically change the way retailers connect and experience the world. From blurring the lines between content and product to reshaping the landscape of the retail industry, the conversation around non-fungible tokens (NFTs) and virtual goods is already developing into a robust exchange between the economic, tech…

Customer perceived value is an oft-used term in marketing that looks at how consumers view services and judge their value. Additionally, customer-perceived value looks at the ability of a business or sales team to adequately meet customer needs and/or expectations. To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations…

The latest Consumer Price Index confirmed that inflation is up 7.9 percent year-over-year (YoY), proving again that the United States is experiencing the highest inflation levels in 40 years. While those in the retail and CPG industry expect price fluctuations, sustained cost increases across the board, from wheat to packaging, are putting severe strains on…

The pandemic accelerated e-commerce growth and there’s no going back. Gartner reported that 86 percent of marketing leaders believe digital commerce will be the most important sales channel within the next two years. E-commerce leaders need a clear maturity road map to stay ahead of the competition, add differentiating value for customers, and improve commerce…