Digital Innovation

While the metaverse may not be widespread in retail just yet, there’s clear excitement among industry marketers about the new business opportunities it presents. This sentiment was made clear during a panel discussion that took place at this year's Total Retail Tech event.

On Monday, Nike launched .SWOOSH, its new digital community and experience, the brand announced. The platform is a home for Nike virtual creations and uses blockchain-powered technology — or what many call “Web3” — to offer an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport. Currently…

There’s no way around it: The pandemic has permanently altered consumers’ shopping habits. Led by millennials, customers are leveraging more and more of their spending power online — especially for groceries and household goods. Live shopping and loyalty programs play a crucial role in unifying an increasingly fractured purchase journey. No matter where customers are…

Retail technologists are faced with the task of bringing innovation to their organizations. What are today's top digital leaders doing to stay on top of the latest trends and technology in the market, and how it could positively impact their business? And how are they bringing those ideas from concept to implementation? This video features…

Retailers continue to adapt to meet changing customer demands. Many of those changes are driven by technology. The pandemic has changed consumer buying habits, driving more shoppers online and forcing retailers to emulate their in-store shopping experience in a digital world. Now, customers expect more from their online shopping experience, and technology is also shaping…

Recent research by HubSpot revealed that 39 percent of media planners who use NFTs say they have the best return on investment of any channel in their media mix. Yet, for many marketers, NFTs are still an undiscovered territory, with 16 percent surveyed saying they plan to use NFTs for the first time this year.…

This video features a panel discussing brand strategy in the metaverse from Total Retail Tech 2022 in Nashville. Speakers include Mimi Ruiz, Vice President, E-Commerce, PacSun; Justin Hochberg, CEO and Founder, Virtual Brand Group; Ekta Chopra, Chief Digital Officer, e.l.f. Beauty; and moderator Ron Offir, Managing Director, Retail and Consumer Products, Deloitte Consulting. While the metaverse may not be…

This video features a panel discussing emerging retail technology and trends from Total Retail Tech 2022 in Nashville. Speakers include Carol Schuster, Technology and Business Information Advisor, Lafayette 148 New York; Omer Iqbal, Senior Vice President, Digital Strategy and Enterprise Architecture, Shiseido; Alan John, Vice President of AI and Data, StockX; and moderator Kathy Kimple, Executive Director, OSF…

For years e-commerce sites enjoyed an “unfair advantage” over their brick-and-mortar competition. The combination of click tracking, behavioral analytics, and customer journey planning provided a wealth of data that was simply unavailable in a physical retail environment. Loyalty programs, where customers scanned a plastic card at checkout, provided stores with shopper purchasing habits, but only…

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…