Digital Innovation

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…

Say you’re a busy woman who doesn’t have time to shop for clothes. Wouldn’t it be great if you had a personal stylist who mailed you five pieces of clothing, specifically chosen for you, and you were given the option to buy what you liked and mail back what you didn’t in a prepaid envelope? Sounds like a dream come true, right? Well, that’s the business model behind Stitch Fix, a San Francisco-based startup that’s equal parts technology and retail, and has largely grown by word-of-mouth from women who love the service.