Digital Innovation

The Top Women in Retail 2016: Mariah Chase, CEO, Eloquii
February 10, 2016 at 12:54 pm

What do you enjoy most about working in the retail industry? The merchandise and the connection to the customer. If you weren’t working in the retail industry, what do you think you’d be doing? Working in medicine. How would you describe your leadership style? Relaxed. As a…

3 Ways to Optimize Your Digital Out-of-Home Advertising
January 12, 2016 at 10:33 am

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

The Future of Retail As the Experts See It
January 8, 2016 at 9:16 am

The world of retail is continuously evolving as new technology and new marketing methods continue to change the way consumers perceive brands and shop for products. Retail Vision spoke to some of the biggest names in the industry to find out what the future has in store for retailers. While IBM’s Ralph Jacobson foresees a…

Meet the Millennials Changing How We Shop
January 5, 2016 at 11:03 am

Between them, they’ve raised hundreds of millions of dollars in venture funding. They’ve launched high-tech e-commerce platforms and Main Street brick-and-mortar stores. They’re turning media sites into customer bases, creating affordable bespoke and luxury products and making the historically murky supply chain more transparent. Meet the retail and e-commerce 30 Under 30 class of 2016.

3 Gifts the Internet of Things Will Bring to Retailers
December 21, 2015 at 11:22 am

While retailers are using the Internet of Things (IoT) in many different ways, most have one goal in common: to build customer loyalty and engagement. In fact, it’s already evident that both retailers and consumers are beginning to reap the benefits from more intelligent technology. The onslaught of smart sensors and devices, interactive store layouts,…

Forget Playing With Toys: Kids Can Play With the Catalog
October 28, 2015 at 11:11 am

Get out your crayons and mobile phones. The Toys"R"Us holiday catalog drops this week. At 96 pages, "The Great Big Toys"R"Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we call it internally, is done every year, but this is a significant revamp of…

Retailers Hear the Call of Beacons
October 12, 2015 at 12:16 pm

Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…

4 Mistakes to Avoid When Implementing Mobile and Wearable Tech
September 30, 2015 at 10:15 am

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…