Digital Innovation
What do you enjoy most about working in the retail industry? The merchandise and the connection to the customer. If you weren’t working in the retail industry, what do you think you’d be doing? Working in medicine. How would you describe your leadership style? Relaxed. As a…
What do you enjoy most about working in the retail industry? Marketing is where my heart is. It’s where business and creativity intersect, art and commerce — the right brain, left brain side of the business that I embrace and enjoy. Strategizing, producing,…
What do you enjoy most about working in the retail industry? The immediacy of the connection with our customer. We’re telling the story of the kate spade new york brand every day, and our customer is part of our story, the very…
Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…
The world of retail is continuously evolving as new technology and new marketing methods continue to change the way consumers perceive brands and shop for products. Retail Vision spoke to some of the biggest names in the industry to find out what the future has in store for retailers. While IBM’s Ralph Jacobson foresees a…
Between them, they’ve raised hundreds of millions of dollars in venture funding. They’ve launched high-tech e-commerce platforms and Main Street brick-and-mortar stores. They’re turning media sites into customer bases, creating affordable bespoke and luxury products and making the historically murky supply chain more transparent. Meet the retail and e-commerce 30 Under 30 class of 2016.
While retailers are using the Internet of Things (IoT) in many different ways, most have one goal in common: to build customer loyalty and engagement. In fact, it’s already evident that both retailers and consumers are beginning to reap the benefits from more intelligent technology. The onslaught of smart sensors and devices, interactive store layouts,…
Get out your crayons and mobile phones. The Toys"R"Us holiday catalog drops this week. At 96 pages, "The Great Big Toys"R"Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we call it internally, is done every year, but this is a significant revamp of…
Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…
When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…