Digital Innovation

Game Changers: Jodie Fox, Shoes of Prey
September 6, 2016 at 9:18 am

The last of our game changers is Jodie Fox, co-founder and chief creative officer, Shoes of Prey, an on-demand customized women's shoes retailer. Below is our interview with Jodie, which appeared in the summer issue of Total Retail. (And here are interviews with our other game changers: Meaghan Rose, Rocksbox; Luke Sherwin, Casper; Chris Lindland, Betabrand; Kate…

Camuto Group Acquires Sole Society
August 25, 2016 at 11:09 am

Camuto Group has acquired Sole Society, a shoe and apparel online retailer. The move is part of Camuto Group’s digital commerce expansion and strategy of enhancing category offerings and continuing to build on its strong accessories platform through extensions in apparel and other key classifications. The acquisition also expands Camuto Group’s reach — Sole Society merchandise…

Macy’s Prepares for Digital Shift
August 17, 2016 at 9:54 am

Macy’s announced a major strategy shift last week that will affect a significant number of its brick-and-mortar stores. The department store chain will be closing 100 of its 728 locations next year — approximately 14 percent of its stores. These closures signify Macy’s acceptance of the modern retail landscape laid out by e-commerce giant Amazon.com,…

eBay Sells Gift Cards for Company Stock
August 16, 2016 at 12:09 pm

eBay announced yesterday that it has begun carrying gift cards that allows recipients to purchase shares of stock in publicly traded companies. The online retailer has partnered with Stockpile to become one of the first companies to offer this new category of digital gift cards for stock. eBay made it clear that none of its…

Building Brand Loyalty in a Digital World
August 11, 2016 at 1:47 pm

Building and maintaining brand loyalty in the digital world isn't easy, especially when prices and product comparisons are no further than a click away. While the days when reward programs were enough to build a loyal following may be long gone, brand loyalty is still alive and well — and tech-savvy marketers are adapting to…

5 Ways Centennials Are Going to Totally Disrupt Your Business … And What You Can Do About It
June 16, 2016 at 9:34 am

There’s a new generation on the horizon, one that has the potential to completely change the way retailers do business. It’s not the ever-vilified, oft-studied millennials; they’re (finally) becoming old news. This next generation, called centennials, was born after 1995 and currently accounts for roughly 25 percent of the population. Contrary to what many retailers…

Facebook Chatbots May Revolutionize the Shopping Experience
June 8, 2016 at 10:36 am

Commerce as we knew it only a few short years ago has come and gone, and its newest forms are morphing dynamically. While brick-and-mortar stores still exist, their popularity is undoubtedly waning. Websites have lost ground to a seemingly endless number of mobile apps. However, many industry experts who previously predicted that mobile apps and…

Will Wal-Mart’s Digital Services Be the Growth Driver it Hopes For?
June 7, 2016 at 9:48 am

Wal-Mart Stores Inc. touted the future of online offerings at its annual shareholder meeting, but analysts offer mixed reactions for how much impact this digital push will ultimately make on the retailer’s results. Wal-Mart  announced on Friday that it will pilot a new program this month through Lyft and Uber that will deliver groceries in Phoenix…