Digital Innovation

Macy’s announced a major strategy shift last week that will affect a significant number of its brick-and-mortar stores. The department store chain will be closing 100 of its 728 locations next year — approximately 14 percent of its stores. These closures signify Macy’s acceptance of the modern retail landscape laid out by e-commerce giant Amazon.com,…

eBay announced yesterday that it has begun carrying gift cards that allows recipients to purchase shares of stock in publicly traded companies. The online retailer has partnered with Stockpile to become one of the first companies to offer this new category of digital gift cards for stock. eBay made it clear that none of its…

Building and maintaining brand loyalty in the digital world isn't easy, especially when prices and product comparisons are no further than a click away. While the days when reward programs were enough to build a loyal following may be long gone, brand loyalty is still alive and well — and tech-savvy marketers are adapting to…

Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.

There’s a new generation on the horizon, one that has the potential to completely change the way retailers do business. It’s not the ever-vilified, oft-studied millennials; they’re (finally) becoming old news. This next generation, called centennials, was born after 1995 and currently accounts for roughly 25 percent of the population. Contrary to what many retailers…

Transitioning from startup to a growth-stage company isn’t easy. This session is a fascinating look into the world of retail startups.

Commerce as we knew it only a few short years ago has come and gone, and its newest forms are morphing dynamically. While brick-and-mortar stores still exist, their popularity is undoubtedly waning. Websites have lost ground to a seemingly endless number of mobile apps. However, many industry experts who previously predicted that mobile apps and…

Wal-Mart Stores Inc. touted the future of online offerings at its annual shareholder meeting, but analysts offer mixed reactions for how much impact this digital push will ultimately make on the retailer’s results. Wal-Mart  announced on Friday that it will pilot a new program this month through Lyft and Uber that will deliver groceries in Phoenix…

Digital technology is being put to use in brick-and-mortar stores to create a more seamless experience for customers and improve a company’s ability to effectively market to them.

Don't be surprised if you bump into a robot next time you shop at Target. The retail giant is testing robots for a week at one of its San Francisco stores to help stock shelves and take inventory, according to Fortune. Simbe Robotics, a Silicon Valley startup, built the robot called "Tally," which can move around…