Digital Innovation

“Why the Future of Retail Will Blow Your Mind” reads the title of an Entrepreneur article from nearly two years ago. The piece detailed how brick-and-mortar retailers were planning to leverage technology to improve the often mundane in-store experience and boost slowing store sales. A primary way in-store customers were going to be "mind blown" was an "immersive personalized mobile experience" which would ping…

Jason Goldberger, Target’s chief digital officer, has left the company in a sudden shakeup at the Minneapolis-based retailer. Goldberger’s responsibilities will be divided up between Chief Information Officer Mike McNamara and Mike Triton, chief marketing officer. Goldberger is the second high-profile executive to leave Target this month. Chief Marketing Officer Jeff Jones abruptly resigned earlier this…

Brand authenticity and reputation are more critical than ever in today’s digital economy. While customer experience has always been a factor in the retail equation, the shift to consumer-centric planning has transformed retail’s business model and separated the successful retailers from the rest of the pack.

The San Francisco 49ers announced last week that it has partnered with Amazon.com to offer the team's fans who tailgate before games one-hour Prime Now delivery for tens of thousands of items from Amazon. Fans will be able to order everything from more beer to 49ers gear via the Prime Now app starting four hours…

The last of our game changers is Jodie Fox, co-founder and chief creative officer, Shoes of Prey, an on-demand customized women's shoes retailer. Below is our interview with Jodie, which appeared in the summer issue of Total Retail. (And here are interviews with our other game changers: Meaghan Rose, Rocksbox; Luke Sherwin, Casper; Chris Lindland, Betabrand; Kate…

Camuto Group has acquired Sole Society, a shoe and apparel online retailer. The move is part of Camuto Group’s digital commerce expansion and strategy of enhancing category offerings and continuing to build on its strong accessories platform through extensions in apparel and other key classifications. The acquisition also expands Camuto Group’s reach — Sole Society merchandise…

Macy’s announced a major strategy shift last week that will affect a significant number of its brick-and-mortar stores. The department store chain will be closing 100 of its 728 locations next year — approximately 14 percent of its stores. These closures signify Macy’s acceptance of the modern retail landscape laid out by e-commerce giant Amazon.com,…

eBay announced yesterday that it has begun carrying gift cards that allows recipients to purchase shares of stock in publicly traded companies. The online retailer has partnered with Stockpile to become one of the first companies to offer this new category of digital gift cards for stock. eBay made it clear that none of its…

Building and maintaining brand loyalty in the digital world isn't easy, especially when prices and product comparisons are no further than a click away. While the days when reward programs were enough to build a loyal following may be long gone, brand loyalty is still alive and well — and tech-savvy marketers are adapting to…

Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.