Digital Innovation

Neiman Marcus CFO Resigns; Joins Sally Beauty Holdings
November 15, 2016 at 10:26 am

Neiman Marcus Chief Financial Officer Donald T. Grimes resigned from the Dallas-based luxury retailer effective today, and has joined Sally Beauty Holdings as the retail and wholesale beauty company's senior vice president, chief financial officer and chief operations officer, effective Dec. 12. Grimes joined Neiman Marcus in June 2015, where he was also executive vice presidentโ€ฆ

5 Ways to Navigate the Digital Experience Paradoxย 
November 9, 2016 at 8:00 am

Retail is currently facing one of the greatest opportunities and challenges in its history: the shift to digital channels. Across the entire retail landscape, online sales continue to increase while store-based retail sales stall or decline. In fact, according to a survey done by UPS, consumers made more purchases online than in stores in 2015โ€ฆ

Go Beyond Price: Be a Shopperโ€™s Digital BFFย 
November 8, 2016 at 8:00 am

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, itโ€™s brought the convenience of online, on-demand comparison shopping. Large companiesโ€ฆ

Wal-Mart E-Commerce Execs Depart in Wake of Jet.com Merger
November 2, 2016 at 9:53 am

Wal-Mart is shaking things up a bit. The big-box retailer announced changes to its e-commerce leadership as Marc Lore, founder of Jet.com, takes on new responsibilities in the wake of the $3.3 billion merger of the two companies. As a result, several e-commerce executives are leaving Wal-Mart, including Fernando Madeira, head of Walmart.com, and Brentโ€ฆ

3 Ways to Deliver Retail at the Speed of Customer Demand
November 2, 2016 at 8:00 am

Rapid changes inโ€ฏconsumer technologyโ€ฏhave created a demand for equally fast changes in retail technology. Today, there's an expectation that the instant results you receive on personal devices will be replicated in face-to-face transactions. However, retailers encounter a variety of challenges when trying to compete with e-tail (even, sometimes, with their own digital channels). Enabling consumerโ€ฆ

How Shoe Carnival Has Simplified its Content Marketing
October 27, 2016 at 8:00 am

Retailers know that time and resources arenโ€™t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a โ€œbrand focusedโ€ footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. โ€œConsumers historically like toโ€ฆ

The Amazon Effect: 3 Strategies to Start Killing it in Your Category
October 19, 2016 at 12:24 pm

The retail landscape is changing, and it all can be traced back to a phenomenon dubbed the Amazon effect. This trend, in which online retailers are cutting into the market shares of even the biggest of big-box chains, has small business owners asking one question: What do we do? Building a website and setting upโ€ฆ

Macy's Flagship Store Debuts Apple Shop
October 17, 2016 at 11:50 am

Macy's launched an Apple shop at its Herald Square store last week, becoming the first U.S. department store with a hub devoted to the brand. The shop features a range of products, including iPhones, iPads, MacBooks and the new Nike-branded Apple Watch. Staffed by Apple associates, the shop is on the main floor in the busyโ€ฆ

Separating Hype From Reality
October 10, 2016 at 5:08 pm

Responsive web design (RWD) continues to be one of the biggest hypes for digital marketers. If you donโ€™t already have a responsive site, chances are good youโ€™ve at least thought about making this a priority, especially if youโ€™re in the e-commerce space. However, as is true for most trends, getting caught up in the excitementโ€ฆ

Creating a Vendor Performance Scorecard
October 10, 2016 at 12:46 pm

I recently moved into a new house and was doing the requisite purging of years of accumulated stuff, including a few boxes of old work files. One of the dusty files was a project related to developing a vendor performance scorecard when I worked at Landsโ€™ End around 20 years ago. At the time, we feltโ€ฆ