Digital Innovation

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Shira Goodman, president and CEO, Staples.

Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?…

Many consumer packaged good (CPG) brands are making the same mistake every day. They spend huge amounts of time and money developing fantastic marketing on digital channels that has little chance to convert because the path to do so requires way too much work — e.g., either stopping what they're doing to go buy online now, or trying to remember the product the next time they're in a store (which is becoming less and less frequent).

As retailers enter the final stages of their 2016 holiday marketing campaigns, the stakes have never been higher. For the first time, this year’s holiday spending is projected to surpass $1 trillion, with online sales expected to increase by $14 billion over the same period last year. In fact, this holiday season will demonstrate just…

Mondelez International Inc., trying to adapt as more shoppers buy food outside of traditional grocery stores, is diving deeper into online retail with the launch of a holiday-season website that's selling tins of Oreos directly to consumers. The 2016 holiday website, which sells Oreo tins for $19.99, lets customers send cookies to friends using only a…

Luxury accessories brand Rebecca Minkoff last week introduced a self-checkout system at its Manhattan flagship store that allows customers to buy anything in-store on their own without dealing with a sales associate. The system is a RFID security tag that attaches to all items in-store. When placed on a checkout table, the items appear on…

It doesn’t take a genius to know that the holiday season is the Super Bowl of retail. Retailers plan for months, evaluating the competition, sweating the details, and getting ready for kickoff — i.e., Thanksgiving weekend. And we know why: This year, total holiday sales are estimated to be about $630.5 billion. Generally, holiday sales…

We’ve just passed the one-year anniversary of EMV adoption in the U.S., and it’s still a hot topic in the payments and retail industry. Microchip cards are here to stay, and retailers can’t afford to ignore their impact in the year to come.

United Parcel Service Inc. (UPS) said yesterday it expects record deliveries this holiday season, with more than 700 million packages expected to be delivered between Thanksgiving and New Year's Eve. The company expects peak holiday delivery volume to rise more than 14 percent from the same period in 2015, with two more operating days this…

Facebook’s announcement of its Offline Conversions API generated a lot of buzz and excitement among marketers, and for good reason: API provides retailers with a way to see how many people made offline purchases after seeing a Facebook campaign. The tool connects offline activity to digital campaigns. Retailers can then use these offline activities to…