Digital Innovation

Have you ever wanted to buy out a billboard next door to Snoop Dogg’s mansion? While this may have just been a very specific pipedream a few years ago (and highly dependent on how close Snoop’s mansion is to Highway 101), it's now a very real possibility in the metaverse. Once a futuristic buzzword, the…

In a groundbreaking move that challenges industry norms, Kroger, the largest grocery retailer in the United States, recently announced its departure from print circular distribution, opting instead for a digital-first approach. This bold decision signifies a significant milestone for the grocery sector as retailers grapple with the daunting task of reevaluating traditional marketing channels in…

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital…

Have you ever compared your online shopping experiences to your in-store experiences? Physical and digital retail experiences should both be inspirational and filled with entertainment and emotion. But that doesn’t change the fact that when it comes to engaging customers and eliciting sales, physical retail has a “leg up” on e-commerce because real-world shopping experiences…

Jay Robinson is chief innovation officer and senior vice president of global business development at Renfro Brands, a 100-year-old legacy sock and hosiery manufacturer and retailer. In this video interview with Editor-in-Chief Joe Keenan, Robinson discusses his role and its impact across the organization, how sustainability is integrated into Renfro Brands' holistic innovation strategy, and…

According to FoodIndustry.com, the U.S. food market is worth $1.5 trillion annually, or roughly 4 percent of the domestic gross product. $800 billion of that revenue is from supermarkets and food stores. Compare this to the U.S. apparel market, which is estimated to be worth $318 billion (Statistica). And while the retail industry often focuses…

It’s hard to imagine companies funding employee travel and expenses (T&E) without plastic credit cards. They offer the ultimate flexibility for employees to get whatever they need when they’re away on company business. However, these cards aren't always the best — or most lucrative — option. The biggest challenge with physical cards is that companies…

Sam's Club is known for being an innovator within the retail industry. In this video clip from Total Retail Tech 2022 in Nashville, Tim Simmons, senior vice president and chief product officer of Sam's Club, speaks about the technology foundation fueling the retailer's culture of innovation. You can watch the full recording of Simmons' keynote session from…

Temu and WeatherTech were the top performing brands that ran ads during Super Bowl LVII in the retail category, according to EDO, Inc., a platform measuring predictive behaviors driven by convergent TV advertising. EDO ranks ads based on incremental online activity for a brand or product immediately following an ad airing. EDO has scored the effectiveness of every…

The U.S. economy is on the brink of a recession. Despite a strong labor market, negative GDP growth rates have led some to predict a 96 percent likelihood of a recession within the next year. Regardless of this outlook, Americans are still willing to shop — spending 17 percent more last Black Friday weekend than in 2021.…