Digital Innovation
Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you're not convinced, I suggest you go back to Gartner’s Top 10 Strategic Trends, understand why Deloitte gave the title a “superpower,” or try to comprehend the idea of…
Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their…
Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional — somewhat more complex — things managers can do to get the work done, run an efficient department and foster a sane work environment for all.
In today’s hypercompetitive retail environment, there’s mounting pressure for retailers to leverage their brick-and-mortar presence as a competitive advantage. This reality arguably makes the store associate the most important asset retailers have. Associates can provide the personal service that differentiates their shopping experience from their competitors, including online pure-play retailers. In fact, store associates that…
Under Armour announced this week that Clay Dean will be joining the company as chief innovation officer. Dean will be responsible for the athletic retailer’s global strategy and collaboration between design, marketing, product and category management teams. Dean joins Under Armour from General Motors, where he spent more than 20 years and most recently led…
New technologies powered by “always on” Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,…
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
A survey of more than 350 global retail CEOs found that a digital transformation strategy is their No. 1 priority in 2017; 69 percent said they plan to increase their investment in digital transformation over the next year. These findings were highlighted in a new report, CEO Viewpoint 2017: The Transformation of Retail, prepared for JDA Software Group,…
As brands close hundreds of stores, retailers are investing in the digital experience and digital commerce to win customers over more than ever. However, it doesn’t come easy; a winning digital strategy must have the right combination of technology, content and features, all of which require an investment of time and resources. Those resources must…
Our coverage of Total Retail’s first annual Salary Benchmark Report continues this week as we take a look at how gender affects salary within the retail industry. The Salary Benchmark Report was produced based upon the responses to an online survey that was sent to Total Retail’s audience over a two-week period last summer. Survey questions asked respondents about their salaries,…