Digital Innovation

TUMI's Digital Strategy to Gain a Complete Customer View
March 27, 2017 at 9:08 am

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their…

Foolproof Hacks for Small Marketing Teams, Part 2
March 17, 2017 at 10:30 am

Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional — somewhat more complex — things managers can do to get the work done, run an efficient department and foster a sane work environment for all.

The Great Digital Divide Between Consumers and Store Associates
March 16, 2017 at 9:50 am

In today’s hypercompetitive retail environment, there’s mounting pressure for retailers to leverage their brick-and-mortar presence as a competitive advantage. This reality arguably makes the store associate the most important asset retailers have. Associates can provide the personal service that differentiates their shopping experience from their competitors, including online pure-play retailers. In fact, store associates that…

Under Armour Appoints Former GM Exec as Chief Innovation Officer
March 14, 2017 at 5:10 pm

Under Armour announced this week that Clay Dean will be joining the company as chief innovation officer. Dean will be responsible for the athletic retailer’s global strategy and collaboration between design, marketing, product and category management teams. Dean joins Under Armour from General Motors, where he spent more than 20 years and most recently led…

New Social Trends and Digital Technologies Have Raised the Stakes for Customer Experience
March 8, 2017 at 10:49 am

New technologies powered by “always on” Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,…

Digital Transformation Top Investment Priority for Retail CEOs, Survey Finds
March 1, 2017 at 2:55 pm

A survey of more than 350 global retail CEOs found that a digital transformation strategy is their No. 1 priority in 2017; 69 percent said they plan to increase their investment in digital transformation over the next year. These findings were highlighted in a new report, CEO Viewpoint 2017: The Transformation of Retail, prepared for JDA Software Group,…

Advancing Digital Commerce by Empowering Internal Teams
February 23, 2017 at 8:50 am

As brands close hundreds of stores, retailers are investing in the digital experience and digital commerce to win customers over more than ever. However, it doesn’t come easy; a winning digital strategy must have the right combination of technology, content and features, all of which require an investment of time and resources. Those resources must…

How Gender Impacts Salary
February 22, 2017 at 12:05 pm

Our coverage of Total Retail’s first annual Salary Benchmark Report continues this week as we take a look at how gender affects salary within the retail industry. The Salary Benchmark Report was produced based upon the responses to an online survey that was sent to Total Retail’s audience over a two-week period last summer. Survey questions asked respondents about their salaries,…