Digital Innovation

Amazon Patents Shipping Label With Built-In Parachute for Drone Delivery
June 1, 2017 at 12:17 pm

It's a bird, it's a plane … never mind, it's just my Amazon Fashion order. It was announced this week that Amazon.com received a patent for a shipping label with a built-in parachute to help drone and air craft deliveries make a soft landing. GeekWire reports the newly issued patent would have the shipping label look…

Woo Generation Z With Some Old School Flavor
May 31, 2017 at 9:52 am

Good retailers are all about nurturing. If you’re doing it right, you’re perpetually taking care of the customers you have — even as you look to the future to attract and nurture the next generation of consumers. However, for many long-established physical retailers, built for an era that no longer exists, it can feel challenging to…

Total Retail's Top 100 Fastest-Growing Retailers: International Sales Help Fuel Nike's Growth
May 30, 2017 at 8:04 am

The athletic footwear, apparel, accessories and equipment brand continues to chug along despite increased competition in the marketplace. Nike increased year-over-year net sales by 5.8 percent in its 2016 fiscal year. In addition, the company increased its net earnings for the year by nearly 15 percent. (Nike ranked No. 44 on Total Retail’s seventh annual ranking…

Albertsons Makes 2 Hires for Digital Business
May 24, 2017 at 1:15 pm

Albertsons Companies announced the hiring of two key digital leaders who will collectively add 30 years of digital leadership experience in product and digital technology, respectively. Karl Varsanyi, who helped develop macys.com into one of the largest e-commerce sites in the United States; and Ramiya Iyer, who was instrumental in building and scaling Levi Strauss & Co.'s platforms…

The Top 100 Fastest-Growing Retailers
May 16, 2017 at 10:39 am

Total Retail is excited to present its seventh annual ranking of the 100 fastest-growing publicly traded retailers. This year’s list, as in years past, is based on companies’ year-over-year net sales growth, comparing the 2016 fiscal year to the 2015 fiscal year.

How Hyperlocal Shopping Experiences Can Increase Engagement
May 8, 2017 at 10:01 am

With e-commerce now a normal part of everyday life, the number and frequency of in-person interactions is decreasing, and sometimes disappearing altogether. However, even as online shopping pervades, brands are finding important value connecting with customers face-to-face, whether through local pop-up shops, brand-sponsored community events or new brick-and-mortar locations. In-person experiences are often the best…

TUMI's Digital Strategy to Gain a Complete Customer View
March 27, 2017 at 9:08 am

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their…

Foolproof Hacks for Small Marketing Teams, Part 2
March 17, 2017 at 10:30 am

Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional — somewhat more complex — things managers can do to get the work done, run an efficient department and foster a sane work environment for all.

The Great Digital Divide Between Consumers and Store Associates
March 16, 2017 at 9:50 am

In today’s hypercompetitive retail environment, there’s mounting pressure for retailers to leverage their brick-and-mortar presence as a competitive advantage. This reality arguably makes the store associate the most important asset retailers have. Associates can provide the personal service that differentiates their shopping experience from their competitors, including online pure-play retailers. In fact, store associates that…