Digital Innovation

Digital Signage in Retail
September 20, 2017 at 9:36 am

When retailers have problems with store ad management, communication and displays, digital signage is the answer. Digital signage is a rapidly growing tool used among retailers large and small. This e-book will allow retailers to discover how digital signage draws in customers, represents your brand, and displays memorable ads that drive sales.

Fact or Fiction: The Future of Retail in the Digital Age
September 18, 2017 at 8:51 am

It wasn’t long ago that every organization — regardless of industry — was working in earnest on an app. This new tool, they reasoned, would be an easy way to stay top-of-mind with consumers and an essential way to grow digital sales. The promise of the app turned out to be something of a myth,…

2017 Back-to-School Retailer Cheat Sheet
September 11, 2017 at 10:14 am

Retailers that want to get the inside scoop this back-to-school (BTS) season can hit the books to get extra credit with shoppers. Our survey of 1,200 parents of K-12 children shows that while total spending remains flat, there are big shifts in consumer trends. Consumers are expected to spend more than double when shopping in-store,…

How Customer Experience Has Changed in the Age of Amazon
September 7, 2017 at 11:12 am

Retailers are investing in technology and resources to improve customers’ experiences as their online shopping expectations increase. This is particularly true in the age of Amazon.com, which has made personalization, one-click purchasing and same-day delivery commonplace. Over the summer we've been reviewing Total Retail and IBM's recent report, The Amazon Effect: How Retailers Are Adapting Their Businesses…

Staving Off the Competition: A Lesson in Self-Preservation
September 6, 2017 at 4:22 pm

I was walking through a store recently when I stumbled upon an old standby — the gift card section. In recent years, gift cards have become a staple of retail endcaps, providing the ideal grab-and-go item for those looking for a last-minute token, a present for a distant relative or a thank-you gift. This wasn’t…

Why Retailers Need to Invest in a Digital Transformation Strategy Today
September 1, 2017 at 11:14 am

Two years ago, innovation expert Tom Goodwin penned an article for TechCrunch in which he observed the following phenomenon: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no…

Amazon's Impact on Brick-and-Mortar Sales
August 31, 2017 at 10:42 am

The struggles of brick-and-mortar retailers in 2017 have been well-documented. Iconic brands such as J.C. Penney, Macy's and Sears have all announced store closures this year, and other mall-based retailers such as The Limited, Wet Seal, and American Apparel have gone out of business. Why? A common reason cited is less in-store traffic, the result…

The Retail Industry: One Click Away From Extinction
August 29, 2017 at 10:23 am

It’s all very well waxing lyrical about Sears, Macy’s and J.C. Penney, but let’s be honest, they’ve let things slide. Having fallen behind the times, they no longer relate to today's consumers. In the last decade, Sears has closed 22 percent of its stores. We’re witnessing the death of the mall because traditional retailers failed…

Signet Jewelers to Acquire R2Net, Parent of JamesAllen.com
August 25, 2017 at 11:09 am

Signet Jewelers announced its plans to acquire e-commerce diamond company R2Net, parent company of JamesAllen.com, a millennial-friendly online diamond shop. Bloomberg reports the corporate parent of the Kay and Zales jewelry chains has agreed to pay about $328 million for the acquisition. News of the deal came as Signet Jewelers surprised investors with an increase in…