Digital Innovation

The Point of Sale is Evolving and Retailers Need to Keep Up
October 23, 2017 at 9:17 am

It’s no secret that to stay in business, retailers need to continuously evolve to meet the changing demands of shoppers in an increasingly digital world. Millennials, in particular, are avid users of touchscreens and the use of interactive touch solutions comes naturally to them. As a result, retailers are installing different forms of technology at…

Stitch Fix Files for IPO
October 20, 2017 at 12:32 pm

Stitch Fix, the online personalized styling service, announced yesterday that it has filed for an initial public offering (IPO). While the company didn't state how much it expects to raise, sources familiar with the situation said the retailer anticipates it will be valued at roughly $3 billion to $4 billion. An IPO filing had been…

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

Estée Lauder Names Michael Smith SVP and CIO
October 11, 2017 at 5:37 pm

The Estée Lauder Companies has a new senior vice president and chief information officer. The company recently named Michael Smith to the role. He reports to Estée Lauder Executive Vice President and Chief Financial Officer Tracey Travis. Smith brings a mix of IT, commercial and functional experience to this leadership role. Using his experience, Smith…

Retailer of the Year: Barry Beck, Founder and COO, Bluemercury
October 11, 2017 at 4:02 pm

Since founding Bluemercury 18 years ago with his wife, Marla, Total Retail’s 2017 Retailer of the Year Barry Beck’s leadership has helped the brand become one of the fastest-growing retailers. Under his leadership, Bluemercury has grown to nearly 200 stores (it grew its store count by more than 50 percent in 2016), has operations in more than 30 states, and employs nearly 2,000 people. (Bluemercury was acquired by Macy’s in 2015 for a reported $210 million.) Learn more about Barry Beck in this wide-ranging interview.

Sephora Names Mary Beth Laughton EVP, US Omni Retail
October 11, 2017 at 2:13 pm

Beauty retailer Sephora has promoted Mary Beth Laughton to executive vice president of U.S. omni retail. Previously, Laughton was senior vice president of digital. “Mary Beth is a visionary and strategist with a deep understanding of how customers are evolving,” said Calvin McDonald, chief executive officer and president of Sephora Americas. “During her time at…

Connected Consumers Are Willing to Spend More
October 11, 2017 at 11:45 am

Despite the traditional retail industry being beset by online competitors and margin pressure, here’s a bit of good news from a recent Capgemini report: More than 80 percent of consumers are willing to pay more for a better experience. However, that same study found that while 75 percent of organizations believe themselves to be customer…

How to Retain Holiday Customers
October 5, 2017 at 2:44 pm

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.

Here’s What Millennials Really Want From Brands
September 28, 2017 at 10:00 am

Millennials, Generation Y, Echo Boomers, the Demand Generation — call them what you want, but this key group of over 75 million U.S. consumers is undoubtedly changing today’s shopping scene. Brands have been forced to evolve their omnichannel strategies as well as tailor their offerings and merchandising to millennials, since this demographic now has over $200 million in annual…

Retail Isn't Dead … But Digital Marketers Still Need to Adapt
September 28, 2017 at 10:00 am

Debates flare and facts fly when talking about brick-and-mortar retail. Some experts say it's reached its end. Within the past year alone, 18 retailers have declared bankruptcy. National brands from Ralph Lauren and BCBG Max Azria to Payless and Sears have closed thousands of stores across the United States. Others, however, say brick-and-mortar sales are…