Digital Innovation

Digitize or Die: Must-Have Marketing Book for 2018
March 8, 2018 at 3:49 pm

The digital transformation has been building up for decades, yet some businesses are slow to embrace change. Many leaders may not see the threat of this paradigm shift because they still see profit, but they need to look to technology as a catalyst in future plans. This technological era is so critical, demanding and fast-moving that if these leaders fail to understand how they can leverage IoT for their company’s benefit, they're in danger of becoming the next Kodak or Nokia.

Amazon is Bringing Free Whole Foods Delivery to Prime Members in San Francisco and Atlanta
March 7, 2018 at 1:26 pm

Amazon.com announced yesterday it’s expanding its delivery partnership with Whole Foods by rolling out free delivery from the grocery chain to Prime members in San Francisco and Atlanta. Recode reports orders that total at least $35 can be delivered within two hours for free through Amazon's Prime Now service, or within one hour for an…

How Target is Evolving for Retail’s Digital Future
February 28, 2018 at 1:54 pm

In an interview at the eTail West conference in Palm Springs, Calif., this morning, Bruce Starnes, vice president, digital solutions, Target, addressed how the big-box retailer is evolving its business to thrive in a changing retail environment. Starnes was interviewed by Jenny Kaplan, consumer goods reporter for Bloomberg.

In-Home Trials and Multistage Shopping: Rethinking How Millennials Buy
February 26, 2018 at 1:06 pm

Brick-and-mortar stores have been struggling over the past decade, so much so that Credit Suisse estimated 8,600 shops would close last year in the United States and a quarter of malls will close in the next five years. Despite these numbers, though, things aren’t quite as dire they seem. While purchasing may be migrating online,…

How to Prepare for Retail’s Digital Transformation
February 22, 2018 at 11:33 am

It’s clear to see: new technology is changing the retail industry. For example, 34 percent of retailers are currently experimenting with autonomous technology. However, though adopting new tech to stay ahead is great, it’s just as important that retailers understand what they’re getting into before implementing that tech into their business structures. Preparing for Retail's…

2018 Customer Experience Report Finds CX Goes Mainstream
February 21, 2018 at 2:30 pm

It’s clear to see: new technology is changing the retail industry. For example, 34 percent of retailers are currently experimenting with autonomous technology. However, though adopting new tech to stay ahead is great, it’s just as important that retailers understand what they’re getting into before implementing that tech into their business structures. Preparing for Retail’s […]

Chanel Partners With Farfetch on Digital Initiatives
February 19, 2018 at 1:03 pm

French luxury house Chanel has teamed up with global e-commerce platform Farfetch to develop digital initiatives, including a branded app to help create a personalized in-store experiences for Chanel shoppers, according to Reuters. Farfetch connects buyers to luxury fashion items from more 700 boutiques worldwide. Under the new deal, Chanel will not sell its products through…

Retail Resolutions for 2018
February 19, 2018 at 12:40 pm

Driven by continuous changes in technology and consumer behavior, retail’s survival is dependent on the industry’s ability to adapt to the customer journey and accommodate the blurred lines of shopping. However, with Amazon.com disrupting the industry, store closures being announced regularly, and the phrase "retail apocalypse" continuing to permeate the headlines, it's unlikely consumers will…

When Armageddon Means Reinvention in Retail
February 9, 2018 at 10:39 am

Pundits will say that we're in the midst of a retail apocalypse. In 2017 alone, 21 major retailers closed their stores and dozens of brand-name chains around the country filed for bankruptcy. But before you start building your bunker, there's an opportunity for retailers looking for a saving grace: reinvention. To outwit the competition, retailers…