Digital Innovation

Truth, Trust and the Future of Commerce
June 20, 2018 at 10:48 am

This report examines how the activities traditionally associated with commerce are being disrupted and transformed by innovations that will redefine how we produce, distribute, market and consume products and services. Our analysis points to a redefinition and upgrade of commerce practices around rapid technological, operational and societal shifts that are already disrupting how we experience reality as well as what and who we trust. It offers a view into the future of commerce.

Make Online Shopping More Human to Cure Choice Overload
June 19, 2018 at 11:01 am

For a long time, common business perception was that customers demanded having more choices. However, a new study surveying consumers in the U.S., U.K. and Germany shows that expectations of consumers are more nuanced. Consumers do want more choices, but they donโ€™t want to be overwhelmed by them. More is less. Choice overload, customer confusion andโ€ฆ

Digital-Native Brands: The (Almost) New Face of Modern Marketers?
May 24, 2018 at 12:29 pm

There's lots of buzz surrounding digital-native brands and what's making them so disruptive and relevant today. While the definition of digital native is evolving, they are companies that launch as web-only retailers with the belief that superior technology can be a differentiator. They often engender loyalty by projecting authenticity and effectively leveraging social media. Moreโ€ฆ

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon โ€” and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailersโ€™ products on the Google Assistant app and search via Google Search withโ€ฆ

A Lesson in Personalization From Beauty By Design
March 15, 2018 at 1:09 pm

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumersโ€™ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customerโ€ฆ

Why Amazon Go is a โ€˜No-Goโ€™ for Most Retailers
March 14, 2018 at 10:56 am

As Nick Wingfield, technology correspondent for The New York Times described in his vivid, first-hand account of shopping at the Amazon Go store, itโ€™s hard not to get excited about the future of retailing. And while the retail industry can use all the good press it can get, Iโ€™m not sure this is it. It wasโ€ฆ

Digitize or Die: Must-Have Marketing Book for 2018
March 8, 2018 at 3:49 pm

The digital transformation has been building up for decades, yet some businesses are slow to embrace change. Many leaders may not see the threat of this paradigm shift because they still see profit, but they need to look to technology as a catalyst in future plans. This technological era is so critical, demanding and fast-moving that if these leaders fail to understand how they can leverage IoT for their companyโ€™s benefit, they're in danger of becoming the next Kodak or Nokia.

Amazon is Bringing Free Whole Foods Delivery to Prime Members in San Francisco and Atlanta
March 7, 2018 at 1:26 pm

Amazon.com announced yesterday itโ€™s expanding its delivery partnership with Whole Foods by rolling out free delivery from the grocery chain to Prime members in San Francisco and Atlanta. Recode reports orders that total at least $35 can be delivered within two hours for free through Amazon's Prime Now service, or within one hour for anโ€ฆ

How Target is Evolving for Retailโ€™s Digital Future
February 28, 2018 at 1:54 pm

In an interview at the eTail West conference in Palm Springs, Calif., this morning, Bruce Starnes, vice president, digital solutions, Target, addressed how the big-box retailer is evolving its business to thrive in a changing retail environment. Starnes was interviewed by Jenny Kaplan, consumer goods reporter for Bloomberg.