Digital Innovation

Total Retail Tech Keynote Presentation Videos
October 18, 2018 at 1:52 pm

Below you will find the full-length videos of our keynote presentations at Total Retail Tech, an event held in September 2018 that brought together retail executives and leaders for content and conversations on the intersection of retail technology and marketing. The presentations of Scott Emmons, head of the digital innovation lab at Neiman Marcus; and…

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

Digital Printing Offers Personalization, Increased ROI for Retailers
October 15, 2018 at 11:51 am

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluates the value and transformational influence of digital printing (i.e., inkjet and toner-based electrophotography) for retailers, including the ways they’re using digital printing, challenges faced in adoption, future interest, and level of understanding of programs. The research shows that retailers are…

Retail Game Changers’ 2019 Industry Forecasts
October 9, 2018 at 10:29 am

The answers featured below come from Total Retail's fourth annual Game Changers issue, sponsored by Emarsys. The goal of this issue is to highlight the entrepreneurs and startup businesses that are disrupting the traditional retail industry, whether it be it through digital innovation, unique product, enhancements to the supply chain, or a multitude of other ways. We…

The Science of Retail: Applying Machine Learning to Drive Revenue
October 9, 2018 at 9:28 am

To effectively transform a retail enterprise from data rich to data-led, retailers must make their data actionable. They must turn a data swamp into a smoothly running data stream. This requires clear goal setting, data normalization and seamless bidirectional communications between core systems across the enterprise. Once these basic requirements are met, retailers can effectively…

Clarins Exec Shares How Digital is Changing the Luxury Beauty Market
October 8, 2018 at 9:51 am

In episode 166 of Total Retail Talks, Sapna Parikh, executive director of digital and e-commerce at beauty and skincare brand Clarins, discusses the changing digital landscape in luxury beauty. Parikh shares how she built two startups, why interactive in-store technology is changing the way we purchase beauty products, and offers advice to other retailers on how…

Total Retail Tech Recap: What Retail Executives Are Focusing On
September 28, 2018 at 8:56 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz…

Empowering Your Retail Staff With AI
September 27, 2018 at 9:33 am

These days, the retail industry is grappling with “Amazonitis.” Amazon.com has disrupted virtually every sector in the retail market, from food to fashion. In order to survive, retailers, particularly brick-and-mortar businesses, have to give people a reason to come to their stores. They must create a distinctive customer experience, and to that end, they should…

Walmart: Abandon Earnings to [Re]Catch Amazon?
September 26, 2018 at 11:00 am

Walmart's success doesn't depend on earnings, but rather the story it tells. Amazon.com's revenue climbed since 1998, while net income stayed flat (per FactSet and Recode — see chart below), and Amazon stock rose 1500 percent in that time period. Walmart … welcome to the technology ball. The biggest earnings quarter to watch for Walmart…