Digital Innovation

COVID-19 has required nearly all marketers to rapidly adapt their strategies and navigate unchartered territory. Some of these shifts will be here to stay even after recovery efforts set in. For the last few years, the term “digital transformation” has been the focus of many businesses. This organizational evolution was designed to move companies from…

As states across the U.S. are relaxing stay-at-home orders, and with restrictions on everyday activities easing, Americans seem to be finally settling into a new routine. The burning question now is: How must retailers adjust to the new normal to best serve the post-pandemic consumer? According to the most recent EY Future Consumer Index, a…

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

In this unpredictable world of 2020, it’s critical that retailers drive customer engagement and focus on customer satisfaction. COVID-19 has turned our lives — personal and professional — upside down. The good news is that the craziness of this year has taught us that we're all capable of change, even rapid change. Yet the road…

In the first weeks of the COVID-19 pandemic, retailers raced to adapt their businesses to the new reality of shuttered stores and shelter-in-place orders. Now, the nature of retail has changed — perhaps permanently — and the focus has shifted. A recession is looming, and the pressure is on. Does your brand have what it…

Online sales in the United States have surged in recent months. As such, today’s acceleration of e-commerce amplifies the need for retailers to connect with consumers earlier in the shopping journey, fueling customer acquisition and fostering brand loyalty. This is especially important as we enter what consumers might consider the most meaningful holiday season of…

At the end of 2019, retail was one of the hottest industries poised for digital disruption in 2020 and the decade ahead. In fact, PwC reported it’s one of the top industries with the greatest opportunity for artificial intelligence (AI) impact by 2030. Looking back at the digital strides retailers have made over the past…

The COVID-19 pandemic has sent shockwaves through our world as we know it, changing just about every facet of how business is done. One area that was immediately hit due to stay-at-home orders was the retail industry. Revenue in clothing stores was down 78 percent in April, leading J.C. Penney, Neiman Marcus, and J.Crew to…

The retail industry has seen significant damage as a result of unprecedented supply chain disruptions, wavering consumer confidence, and technological gaps for those making the leap from brick-and-mortar to digital storefront. Many retailers had just started to return to normalcy earlier this year, following a two-year trade war — and a promising Phase One deal…

As innovations in artificial intelligence (AI) rapidly transform how consumers interact with brands, voice technology is becoming a staple of the modern shopping experience. Voice technology allows brands to service consumers with increased efficiency and engagement. However, with so many brands adopting voice-first strategies, retailers that want to distinguish themselves need to take extra personalization…