Digital Innovation

Local retailers serve a critical role in our lives as places that feed and nurture us, supply our basic needs, and contribute to the local and national economy. This interview is the second in a three-part series with my friend and mentor Jocelyn Mangan, CEO and founder of CEO and founder of Him For Her, a social…

As the one-year anniversary of COVID-19 has recently passed, most businesses that have survived have moved their operations online. Consumer behavior has been forever changed by the conditions brought on by the pandemic, which require remote and digital fulfillment of all kinds of goods and services. One study by Shopify showed that over 50 percent…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan Cohill, director of strategic accounts and head of retail, and Travis Salazar, regional sales director of enterprise applications, data analytics and insights at TEKsystems, an industry leader in full-stack technology services, talent services and real-world application. Listen in as Cohill and Salazar discuss…

As we turn the page to an ever-important Women’s History Month, there's a heightened focus on better understanding why women-owned businesses continue to be hit harder by the pandemic. According to new data revealed in Facebook’s State of Small Business Report, women-owned small businesses are closing at a higher rate (28 percent) than those run…

With the retail apocalypse showing no signs of slowing down, brands hoping to survive need to harness intelligent technologies to ensure they thrive. Retailers must look at ways to integrate innovative solutions and accept that infusing artificial intelligence (AI) through a chatbot on your website, while important, is no longer enough. Instead, retailers should use…

2020 has been a test by fire for the retail industry. It was thrown into a storm where there was an equal chance of survival as well as a fatal end. Retailers that made the right decisions, rewired their processes, and created new digital experiences were able to survive it. In fact, they were able…

Nordstrom announced it will debut its own Livestream Shopping channel as part of a broader strategy to dive into e-commerce livestreaming, CNBC reported. E-commerce livestreaming is already very popular in Asia, and brands are trying to replicate that trend here. Shoppable livestreams, similar to QVC, have been slower to take off in the U.S. According to…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

Many omnichannel brands are still looking at e-commerce as one of many priorities for retail. In reality, it should be the priority. In a post-pandemic landscape, lack of commitment to a digital-first approach forces various sales channels to compete against each other to the detriment of a brand. A battle erupts over investment, inventory, marketing efforts and…

No one, not even Nostradamus, could have predicted what 2020 became. Had anyone even heard the term "essential retailer" before March of last year? Could anyone have predicted that toilet paper would have the same scarcity as a couture dress? While the pandemic continues, the apparel/fashion industry and the consumers it serves have settled into…