Database Marketing
September 5, 2017 at 5:20 pm
For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed…
August 7, 2017 at 1:45 pm
For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed […]
August 7, 2017 at 1:43 pm
August 7, 2017 at 1:41 pm
July 14, 2017 at 7:51 am
Attendees of this interactive webinar will learn why retailers struggle under the weight of increasing amounts of data.
June 27, 2017 at 12:58 pm
As multichannel retailers engage and sell products to customers across increasingly more channels — and collect data in each of those channels — their businesses become that much more complex. Siloed, disparate data sets exist throughout an organization, from inventory to POS to order management and more, leading to a fractured, incomplete view of customers […]
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 21, 2017 at 9:54 am
Digital tools are disrupting today’s business environment and require significant changes in operations, communications and selling. The growing number of sales channels, the abundance of product options and the emergence of mass personalization have increased consumers’ expectations and price sensitivity, leading to less brand loyalty than in the past — and it’s about to get…
June 12, 2017 at 2:05 pm
In an interview last week at CRMC 2017 in Chicago, Tom Tracy, senior vice president of marketing at Monro, an automotive services retail chain, discussed how the company is leveraging a new data management solution to help it better engage customers. About a year ago, Monro went through an RFP process to find a CRM…
May 9, 2017 at 11:20 am
Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…
