Database Marketing

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Hearing the words “Microsoft Excel” might conjure up images of a bustling office in the early 1990s. Cubicles sprinkled with crisp suits and high heels, walking with purpose through sheets of paper piled high and endless lists of numbers scrolling across the screen of an IBM PS/1. That said, you shouldn’t let everybody’s favorite spreadsheet…

Data has become one of retailers’ most valuable assets, yet many still struggle to use it in a way that drives true value for their businesses. According to a recent survey of senior-level marketers, 47 percent of respondents think artificial intelligence is overhyped, and another 31 percent say the same about big data. Consumers, however,…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Imagine a store where many of the customers are invisible. Sounds like an episode of the "Twilight Zone" or a Stephen King novel. Yet the scene is a good analogy for what many traditional retailers and brands experience with their digital platforms — they have limited to no visibility as to who their customers are. The…

In today’s competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: “What do we do with all this data?” With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to “analysis paralysis” in many organizations as…

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.