Customer Service

5 Ways to Rejuvenate Your Customer Loyalty Program
July 15, 2014

Last year, 61 percent of retailers cited customer retention as their greatest obstacle. It's easy to view e-commerce innovations as the enemy when a once-faithful customer base abandons brand loyalty in favor of the cheaper or faster option. But these challenges offer retailers opportunities to take a hard look at existing loyalty programs and business strategies to make updates that better suit the changing behaviors of their target markets. Here are five methods retailers can use to grow customer loyalty in today's digital age:

Kohl's Embarks on Plan to Become the Most Engaging Retailer in the Nation
July 7, 2014

Kohl's CEO Kevin Mansell has stated that he intends to turn the company into the most engaging retailer in the nation. Even though the nationwide department store chain remains very profitable, Kohl's will face an uphill climb before it can claim the title of "most engaging retailer in the nation." Despite a seemingly impressive 2013 sales number, the retailer's sales were actually down 1.3 percent from the year earlier. Kohl's and other big-box retailers are having to come to terms with rapidly changing technology as well as the resulting changes in the shopping habits of American consumers.

3 Steps to Building Solid Customer Relationships
July 2, 2014

Successful e-commerce companies have found ways to incorporate both automated systems and human processes to help run their organizations. Through their implementation, these systems and processes produce a significant amount of data that companies can tap into, helping to improve performance. In an effort to balance this overflow of data while not losing sight of the people on the other side of those numbers (i.e., your customers), I suggest building what my company calls an e-commerce customer lifecycle platform (ECLP).

Free Webinar: How to Talk With Your CFO About the ROI of Omnichannel
June 2, 2014

By 2017, 50 percent of all U.S. retail sales will be omnichannel. Enabling agile commerce is table stakes for your business. But who will drive these initiatives? Research shows that retailers expect the CFO to spearhead e-commerce. So, how will you demonstrate the return on investment of omnichannel fulfillment to your CFO? Sign up for this informative webinar and learn how to gain your CFO's endorsement on implementing industry-leading omnichannel initiatives that blend the best of online technology with offline fulfillment. You'll learn how to:

  • leverage intelligent order routing logic;
  • optimize your return policies and procedures; and
  • prioritize financial sales attribution.
Don't miss this opportunity to position your company for e-commerce success.

Click here to view this webinar.

Creating Meaningful Interactions With Customer-Driven Commerce
May 28, 2014

History and academic research tells us there are four basic types of consumers: drivers, socializers, supporters and analyzers. The Greek philosopher Hippocrates was the first to document these "four humors." Every one of us have some of each type, but one is usually dominant and ends up influencing purchasing decisions. Understanding each type will help you interpret the limited information you receive — or don't receive — from prospects, and tailor the communications with them that ultimately lead to meaningful relationships.

Lowe's Expands Partnership With Porch.com
April 30, 2014

Lowe's and Porch.com have expanded their strategic partnership to the more than 1,700 Lowe's home improvement stores across the U.S. Every Lowe's store in the country now features Porch as the in-store resource to help homeowners find the right home improvement professionals for nearly any project outside of Lowe's current installation services. In addition, home improvement service professionals can sign up for a free Porch profile to help increase the exposure of their business to homeowners in need of their specific services.

Lacoste Powers Up With Omnichannel Customer Service
April 29, 2014

To help orchestrate omnichannel retail operations and enable growth, clothing retailer Lacoste will roll out Manhattan Associates' Enterprise Order Management solution. With this solution in place, Lacoste will be able to deliver a consistent brand and unified shopping experience to its customers. The technology will provide Lacoste customer service representatives with a single view of customer transactions and networkwide inventory, while also giving shoppers control of when, where and how they receive goods.