Customer Service

The Story Behind Sweetwater Sound
August 1, 2016 at 11:19 am

In episode 46 of Total Retail Talks, Chuck Surack, founder and CEO of Sweetwater Sound, the nation's largest online music retailer, discusses how the brand has grown from humble beginnings to a leader in its space. Hint: treating its customers and employees the right way has a lot to do with it.

Kmart’s Retail Experiment Goes Awry
July 28, 2016 at 11:34 am

Sears Holdings Chief Executive Eddie Lampert is freaking out his employees. The CEO has started moving Kmart stockroom merchandise onto the sales floor. The move, according to the company, is aimed at freeing up employees to assist shoppers, making sure they “[do] not wait in line at the checkout,” reported the New York Post. But…

Powering Emotion in the Retail Experience
July 26, 2016 at 11:02 am

“I LOVE this shop,” my wife said when she came across a new dress shop in our local town. Love is a strong word, but that's exactly what retailers are trying to inspire in customers when they endeavor to build an emotional connection with them. The Harvard Business Review says that customers are emotionally connected…

What Drives Consumers to Real-Life Experiences
July 25, 2016 at 9:14 am

With many people taking the mantra “You can’t take it with you” to heart these days, nonessential spending is predicted to increase 22 percent over the next five years. According to numerous psychological studies, spending money on experiences makes consumers happier than purchasing material goods. Retailers that embrace this change in consumer ideology will push beyond the traditional product and location…

Macy's Testing In-Store AI Customer Service
July 21, 2016 at 12:25 pm

Macy’s is testing artificial intelligence (AI) in 10 stores across the country. The department store chain is partnering with Satisfi for the “Macy’s On Call” app. Shoppers will be able to type in questions like, “Where are shoes located?” or “What floor is the bathroom?” and the bot will be able to respond. Macy's claims…

Starbucks Adds Healthcare Options for Workers
July 19, 2016 at 9:52 am

Starbucks announced sweeping changes to its benefits program Monday that will allow U.S. employees to choose from up to six different medical insurance providers instead of one. The company estimates the new options could save individual employees up to $800 a year by being able to choose a more customized plan. Employees who work 20 hours a…

Costco's Move to Visa Cards Brings Problems
June 24, 2016 at 10:19 am

On Monday, Costco took the final step in severing its 17-year relationship with American Express and began exclusively accepting Visa for credit card purchases at its stores. For more than 11 million customers, the switch meant cutting up their Costco-branded American Express cards and swapping them for a new Visa card issued by Citigroup. A transition…