Customer Service

Moosejaw's Eoin Comerford on Brand Loyalists
August 31, 2016 at 11:21 am

In the keynote session of Total Retail's Virtual Conference & Expo, Eoin Comerford, CEO of Moosejaw, the oudoor recreation apparel and gear retailer, discusses what the company is doing to generate brand loyalists, and how having fun fits into that equation. (You can register to access the entire conversation with Eoin as well as all…

3 Key Factors Separating Retail’s Winners and Losers
August 23, 2016 at 12:44 pm

Retail is undergoing its biggest evolution to date. Consumer expectations are on the rise, and a generation of younger shoppers is changing the way brands think about engagement, loyalty and the customer experience. With so much change, it’s inevitable that there will be winners and losers when the dust settles. In fact, we’re already seeing…

Young Entrepreneur Leads DESIAR Into Bright Future
August 22, 2016 at 12:17 pm

In episode 49 of Total Retail Talks, I interview Jamal Robinson, founder and president of DESIAR. DESIAR is an online retailer of handcrafted wooden sunglasses that was founded in a college dorm room. Robinson talks about the brand's journey as well as his personal goals for growing the business.

Amazon Tests a Paid Customer Support Model
August 22, 2016 at 10:45 am

Amazon.com is testing a paid customer support model. For small sellers, it may sound ridiculously expensive at $400 per month, but for larger merchants, that may be a small price to pay for help to resolve problems that impact their business. Amazon announced the initiative to attendees of its recent Women's Entrepreneur Conference in Seattle. The customer…

4 In-Store Benefits Customers Can’t Score Online
August 18, 2016 at 11:33 am

Today’s connected world has seen many retail transactions move online, especially when it comes to younger shoppers. Despite the trend, brick-and-mortar retailers can still compete. How? With a little effort, you can lure consumers back to the sales floor by offering them benefits they just can’t find online. Here are four to consider: 1. Attentive customer…

How CARiD is Winning With Gamified Customer Service
August 11, 2016 at 8:35 am

In an increasingly digital world, online retailers can stand out from the crowd by focusing on the customer experience. One way to do that is by offering superior customer service. CARiD, one of the largest online retailers of aftermarket auto parts, is doing exactly this. Gerald Major, director of client experience for CARiD, says he…

The Story Behind Sweetwater Sound
August 1, 2016 at 11:19 am

In episode 46 of Total Retail Talks, Chuck Surack, founder and CEO of Sweetwater Sound, the nation's largest online music retailer, discusses how the brand has grown from humble beginnings to a leader in its space. Hint: treating its customers and employees the right way has a lot to do with it.

Kmart’s Retail Experiment Goes Awry
July 28, 2016 at 11:34 am

Sears Holdings Chief Executive Eddie Lampert is freaking out his employees. The CEO has started moving Kmart stockroom merchandise onto the sales floor. The move, according to the company, is aimed at freeing up employees to assist shoppers, making sure they “[do] not wait in line at the checkout,” reported the New York Post. But…

Powering Emotion in the Retail Experience
July 26, 2016 at 11:02 am

“I LOVE this shop,” my wife said when she came across a new dress shop in our local town. Love is a strong word, but that's exactly what retailers are trying to inspire in customers when they endeavor to build an emotional connection with them. The Harvard Business Review says that customers are emotionally connected…

What Drives Consumers to Real-Life Experiences
July 25, 2016 at 9:14 am

With many people taking the mantra “You can’t take it with you” to heart these days, nonessential spending is predicted to increase 22 percent over the next five years. According to numerous psychological studies, spending money on experiences makes consumers happier than purchasing material goods. Retailers that embrace this change in consumer ideology will push beyond the traditional product and location…