Customer Service
As ticket volume invariably rises during the holidays, companies can find it challenging to manage both the influx of customers and the accompanying surge of support tickets. Whatโs more, that ticket surge will vary by channel, along with increasing service expectations for the channel of their choice. This report evaluates trends in customer service from past holiday seasons, what they mean for retailers, and how companies can better prepare for this year's holiday season โ the biggest, most crucial time of year for customer support.
The holiday season can be a chaotic time for businesses. Customers set high expectations for company services and retailers must typically hire temporary workers to keep up. While the holiday season might be a time of complicated balancing acts for any retail business, a company owner or manager should also be aware of the post-holidayโฆ
Digital consumers today play retail hopscotch as shopping spans many channels. Wherever consumers buy, in stores or online, one competitive challenge remains โ ensuring great customer experiences. Exemplary service is the differentiator. It will separate businesses that step up from those forced to step aside in 2018, as these trends shaping customer service indicate. Trendโฆ
My seven-year-old son, Hendrix, has quite the green thumb. Last winter, we started preparing for our upcoming gardening season. Together, we researched what types of fruits and vegetables we wanted to plant, and we plotted it against our garden footprint. Hendrix was diligent in making sure each plant had everything it needed to be healthyโฆ
Not long ago, customers wanting to make a purchase had two choices: physically walk into a retail store or call a 1-800 number to place an order. While these seem limited in todayโs world of omnichannel commerce, there were benefits. Most importantly, it supported the ability to create and maintain a strong brand. After all,โฆ
As we begin 2018, itโs safe to say that artificial intelligence (AI) will continue to infiltrate our everyday lives and challenge business processes to become more intelligent and proactive. In fact, according to Forrester, 38 percent of enterprises are already using artificial intelligence, growing to 62 percent by 2018. Additionally, IDC believes AI will be a $47 billionโฆ
Ask and you shall (usually) receive. According to research from Accenture, 35 percent of millennials and 40 percent of Gen Zs say they often or very often provide retailers with direct feedback when prompted. Make the most of this opportunity, especially with the younger part of your customer base, by gathering valuable insights whenever possible. Theโฆ
Talk doesnโt come cheap, and this is especially true in retail, where managing customer care costs across the ever-expanding landscape of communication is top of mind for retailers. While retailers will spend exponentially more to acquire a new customer than to keep an existing one, taking care of an existing one is expensive. Recent researchโฆ
Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and theyโre erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,โฆ
You know what they say about making assumptions, right? Well itโs true in life and in customer support. For years, marketers and customer experience leaders have leaned on traditional assumptions of customer needs and preferences when identifying when and how to engage with consumers. The problem is that these types of assumptions oversimplify who theโฆ