Customer Service

Why it’s Time to Consider Leaving Your Customers Alone
August 21, 2018 at 12:04 pm

We’ve all been there. You’ve just entered a store to make a quick purchase. Your head is down in an attempt to avoid speaking with any overzealous retail associates. But it’s too late, they’ve found you. What do you do to avoid this conversation? Lie, of course. Voice of customer platform Usabilla surveyed 2,000 U.S. consumers…

Reach MORE Customers This Holiday Season
August 13, 2018 at 2:39 pm

To make the most out of this holiday season, Alliance Data’s 2018 Holiday Retail Outlook report suggests retailers need to leverage loyalty during the holidays and beyond, understand that the customer is the only channel that matters, and must maximize mobile micro-shopping moments. The report also reveals that shoppers expect in-the-moment customer service, therefore retailers must optimize the in-store experience to take advantage of this trend.

How Brands Can Leverage Innovation and Stay Human
August 6, 2018 at 3:34 pm

It wasn’t long ago that running out of a key ingredient for dinner meant rushing to the market, hoping for a short line, and getting home in time to get the food on the table. Just a few years ago, shopping for something more personal, like a watch, took you to every jewelry store in…

A Balancing Act: Why Technology Isn’t the Only Key to Retail Success
August 3, 2018 at 9:17 am

We’re all guilty of yelling at Alexa or Siri. From sharp commands to making our virtual assistant the brunt of our jokes, niceties fall by the wayside when we interact with technology. Why? Because giving technology a human name doesn’t make it human. It still lacks the ability to feel the sting of our annoyance…

In Retail, Big Isn't Better
August 1, 2018 at 11:53 am

In the big business of retail, “authenticity” is starting to become a meaningless buzzword. Executives, marketers and creative agencies like to toss the concept across giant conference tables in hopes of hooking a generation of consumers. Leaders of the world’s biggest retail chains are constantly attempting to connect with shoppers through lower costs and greater convenience, but too many of them are missing the mark on a far more fundamental human need.

Report: Merchants Earn Highest Pay in Retail Organizations
July 24, 2018 at 2:57 pm

There are multiple departments within a retail organization, so which are most important? If we’re equating worth to cost — i.e., the annual salaries of employees within each department — then supply chain executives are most critical (see chart below). This was just one of the findings of Total Retail's recently released 2018 Salary Benchmark Report,…

Report: Retailers Adopt Omnichannel Solutions to Strengthen Customer Experiences
July 19, 2018 at 10:25 am

Retailers face a number of challenges, including competition from nimble e-commerce upstarts and increasingly impatient customers. The industry is recognizing that as the needs of the modern consumer change, the customer experience they offer needs to evolve with it. A large part of that evolution has been the shift to omnichannel support. Omnichannel solutions allow retailers…

Are You Listening? The Truth About What Customers Want in a Digital World
July 16, 2018 at 3:09 pm

This report from customer engagement and analytics software provider Calabrio includes responses from more than 3,000 consumers in the U.S. and U.K. about the customer experience journey, and what motivates them. The findings are clear: human nature is how customers think, feel and act — and it drives their digital behavior. To gain their loyalty, customers should feel heard and have an emotional attachment to the brand, and that can only be created through the human connection.

In-Store Service Helps Nest Bedding Win Customers
July 16, 2018 at 11:45 am

In episode 154 of Total Retail Talks, Joe Alexander, founder and CEO of Nest Bedding, discusses how the mattress and bedding company is humanizing the in-store shopping experience, and why the strategy is paying dividends. In addition, Alexander offers advice for other retailers that are looking to create a differentiated in-store shopping experience for their…