Customer Service

Your Frontline: The Key to Winning the Bricks vs. Clicks Battle
November 14, 2018 at 10:19 am

Anyone who has walked down Main Street or through a shopping mall recently has seen it. Store after store shuttered. Big-name retailers gone. Even anchor-store locations decamped. These are challenging times for brick-and-mortar retailers. According to S&P Global Market Intelligence, 50 well-known store chains have filed for bankruptcy protection in 2017, among them such iconic…

How Brands Can Thrive in an Era of Amazon
November 9, 2018 at 10:32 am

To win and thrive in an era of Amazon, retailers need to master three core areas: zero-based budgeting; customer care; and advertising.

David vs. Goliath: How SMBs Can Create a Competitive Edge With Customer Experience
October 12, 2018 at 8:58 am

It can be hard being a small business today. How does one compete with industry powerhouses that offer millions of SKUs and free two-day shipping? Amazon Prime Now, for example, has over 940,000 products available across 32 U.S. cities, and Target has 39 distribution centers in the U.S. alone. The human and capital resources needed…

Reach MORE Customers This Holiday Season
October 11, 2018 at 8:40 am

The holiday season is the busiest time of year for retailers, and shoppers are demanding more than ever in exchange for their attention, loyalty and dollars. If you want to succeed, you need to better understand not just what holiday shoppers want, but how they interact with your brand and make purchase decisions. Here are…

3 Tips for Navigating the Crossroads of Online and In-Store Performance
September 27, 2018 at 10:03 am

Smart retailers know the value of providing their customers with an integrated, seamless shopping experience no matter the channel. On average, those with strong multichannel strategies retain 89 percent of their customers. Furthermore, those customers who shop with a business both in-store and online have a 30 percent higher lifetime value compared to those who…

How Switching Service Platforms Helped LOLA Build Real Trust With its Customers
September 17, 2018 at 11:46 am

LOLA is a rapidly growing subscription and direct-to-consumer feminine care brand. Originally offering tampons and pads, LOLA now also stocks hygiene and sexual wellness products for women. Just like Dollar Shave Club and Harry’s, LOLA started by selling a single product with a strong purpose, but has since grown its offerings to the point that…

Why Accuracy in Natural Language Processing is Crucial to the Future of AI in Retail
September 16, 2018 at 9:05 pm

More than ever before, artificial intelligence (AI) is being used as a way for people to communicate with brands. Retail companies in particular are turning to AI-powered chatbots as a critical part of their tech stack to deliver mass precision reach and a superior customer experience. In fact, retail is expected to overtake banking to…

Want Millennial Loyalty? Embrace the Strength of Social Media and Texting
September 14, 2018 at 2:14 pm

It’s no surprise that retailers have long been witnessing a sharp decline in customers who visit their brick-and-mortar stores — even the big-name behemoths. Still, data shows that physical stores still account for 90 percent of all retail sales in North America. What accounts for this disparity? Millennials (yes, we can blame them for this…

AI Chatbot Helps TechStyle Save More Than $1M
September 10, 2018 at 1:05 pm

By implementing a self-service artificial intelligence (AI) chatbot solution, TechStyle Fashion Group (parent company of JustFab, Fabletics, ShoeDazzle) saved more than $1 million and was able to reduce the overall number of calls to its contact centers for transactional and traditionally self-service issues. In addition, the chatbot’s proactive, context-inclusive handoff of more complex chat sessions to live agents…