Customer Service

Do Customers Trust Your Tech? A Look at Technology and Data Protection
March 25, 2019 at 10:43 am

More and more companies, particularly retailers, are using chatbots to connect quickly with customers, enabling them to handle basic service needs faster and more efficiently. While many businesses and consumers have embraced chatbots and automated features in order to make service inquiries and share personal information, the relationship between customers, chatbots and brands still needs…

How Retailers Can Strike the Balance Between Man and Machine
March 21, 2019 at 11:35 am

Brands across industries are eager to wow customers with new technology — and rightly so. In the age of heightened convenience, more personalized experiences and innovative shopping options like Amazon Alexa, consumers won’t tolerate brands that don’t embrace the future. However, that doesn’t mean brands should rely on tech to replace a good customer experience. Usabilla's recent…

Gap Inc. CEO Art Peck on 4 Compromises Retailers Must Reject
March 8, 2019 at 2:56 pm

In a keynote presentation earlier this week at Shoptalk in Las Vegas, Art Peck, president and CEO of Gap Inc., detailed four key areas that retailers must not be willing to compromise in order to continually meet rising customer expectations and drive profitable growth. Coincidentally, Peck was on stage a mere four days after Gap…

3 Keys to Unlocking Modern Customer Journey Demands
March 8, 2019 at 12:53 pm

What do I mean by “start anywhere, end anywhere?” I mean that today’s consumers are using more methods of engagement than ever before in their path to purchase, and retail brands must be able to keep up. Better yet, you must understand customer behavior to the point where you not only can meet them where…

Vera Bradley Uses Text Messaging to Improve Customer Service
January 28, 2019 at 10:57 am

Women's handbag and accessories brand Vera Bradley recently opened a new line of communication with its customers: text messaging. The company is using text messaging to provide speedier and more personalized customer service. Prior to implementing the contact-center solution that enabled texting, Vera Bradley recognized its customers might be trying to send text messages to…

The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…