Customer Retention

A cohesive brand experience across channels is critical to creating a loyal customer. This is especially true in today’s environment where loyalty is fickle and up for grabs. One way brands can ensure a uniform experience is by integrating a subscription program with other initiatives. Subscriptions are one of the most valuable ways to create…

People change, and not just trend by trend. Societal norms are known to progress every few years. The pandemic expedited that process when it forced everyone to go digital. Now, after two years of temporarily shifting strategy to meet the current consumer "want and need," brand marketers are desperately trying to determine their next game…

Bringing in new customers to your business is a challenge itself, but retaining them and building a meaningful relationship is a whole other feat. Brands often struggle to find the right communication channel and messaging to grow customer engagement. With so many new small businesses booming following The Great Resignation, building customer loyalty is paramount…

In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all should…

Experts share the trends shaping the ecommerce loyalty landscape this year

How to cash in on genuine customer connections

The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey during…

Whether you sell online, from a physical store, or both, there are probably people communicating with your customers on your brand’s behalf who are not on your payroll. It could be a delivery partner, a warranty or call center, an app that provides automated shipping updates, or a partner that provides online chat services. Each…

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

With the spring shopping season coming up, most brands are focusing their marketing strategies on customer acquisition and sales revenue for the busy shopping months, when in reality, spring purchases should be the beginning of the customer lifecycle, not the end. In fact, if companies were to emphasize customer retention by just 5 percent, they…