Customer Retention

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…

As digital ad costs continue to climb, it’s no surprise that direct-to-consumer (D-to-C) brands are looking for new ways to connect with customers. However, they cannot take a one-size-fits-all approach to customer engagement. Today’s shoppers are split on where they prefer to engage with brands. In fact, our recent Brand Authenticity Report found that nearly…

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

The science of customer attraction these days goes beyond offering a helpful, useful and accurate product that fulfills a need; it’s also about ensuring the customer is satisfied throughout their journey with your brand. Being top-of-mind for customers has become more difficult, with around 53 percent of global consumers having higher customer service expectations than…

The best customer loyalty programs introduce tangible value to a customer via real-time, accurate updates and new service offerings. Typically, this value comes in the form of points, providing customers with flexibility in how they’d like to cash them out. Done right, loyalty programs can boost revenue by up to 25 percent annually. However, creating…

Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…

Since 2000, Unilever-owned, sustainable and cruelty-free skincare brand REN Clean Skincare has created high-performance skincare products with proven results from nature’s most powerful and kind bioactive ingredients. Formulated with sensitive skin in mind, REN Clean Skincare has been a global market leader in skin care for almost 20 years and possesses a strong brand identity and following…

It turns out the American consumer of 2022 isn’t all that complicated, at least according to Raydiant’s State of Consumer Behavior 2022 report. Shoppers today want bang for their buck, they expect a positive all-around experience when they enter your stores, and have just a few other requests that most retailers can easily honor —…

Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on…