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Customer Retention
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The science of customer attraction these days goes beyond offering a helpful, useful and accurate product that fulfills a need; itโs also about ensuring the customer is satisfied throughout their journey with your brand. Being top-of-mind for customers has become more difficult, with around 53 percent of global consumers having higher customer service expectations thanโฆ
The best customer loyalty programs introduce tangible value to a customer via real-time, accurate updates and new service offerings. Typically, this value comes in the form of points, providing customers with flexibility in how theyโd like to cash them out. Done right, loyalty programs can boost revenue by up to 25 percent annually. However, creatingโฆ
Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience moreโฆ
Since 2000, Unilever-owned, sustainable and cruelty-free skincare brand REN Clean Skincare has created high-performance skincare products with proven results from natureโs mostโฏpowerful and kind bioactive ingredients. Formulated with sensitive skin inโฏmind, REN Clean Skincare has been a global market leader in skin care for almost 20 years and possesses a strong brand identity and followingโฆ
It turns out the American consumer of 2022 isnโt all that complicated, at least according to Raydiantโs State of Consumer Behavior 2022 report. Shoppers today want bang for their buck, they expect a positive all-around experience when they enter your stores, and have just a few other requests that most retailers can easily honor โโฆ
Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely onโฆ
The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging donโt account for a humanโs unique experience of the world as itโs evolving. Todayโs brands need to understand and addressโฆ
The modern consumer experience is rapidly evolving from one that was built upon the transactional process of shopping to one thatโs rooted in deep, ongoing and enriching relationships. Previously, all that was required of e-commerce companies was an online shopping experience that allowed consumers to browse and purchase with ease, with some acknowledgment of theirโฆ
The supply chain crisis disrupted shopping experiences for the vast majority of consumers last year and caused them to question their relationships with brands. In fact, a 2021 Oracle study found that 92 percent of consumers believe even more disruptions are on the way, and 80 percent said delays could lead them to abandon theirโฆ
Purpose-driven marketing has become a bit of a buzzword (like omnichannel โฆ donโt get me started). However, with an overwhelming 94 percent of consumers saying they value purpose-driven companies, it's imperative for marketers to authentically communicate their brandโs story. These values need to be transparent and reflected across the organization to work cross-functionally. Whether it'sโฆ