Customer Retention
April 27, 2016 at 12:10 pm
In today’s digital economy, innovators are quickly entering and creating new markets. Companies like Birchbox, RocksBox and Dollar Shave Club have changed the way consumers shop by using a subscription-based model. This approach enables brands to gain critical customer data that can be used to retain customers in an evolving and competitive market while boosting…
April 26, 2016 at 3:28 pm
At the start of 2016, Wal-Mart, the world’s largest company by revenue, announced that it would close 269 locations around the world. Macy’s also plans to close 40 stores this year. In part, industry analysts blame closures like these on what they see as a larger retail shift toward online shopping. And with the growing…
April 26, 2016 at 2:41 pm
J.Crew is getting personal to fix its problems. CEO Mickey Drexler sent out an email to all customers on the company's mailing list, Racked reports, with a very specific request: to email him directly. His email address, Racked notes, is msd@jcrew.com. Drexler reportedly revealed this information because he wants to hear customers' thoughts on how the retailer's…
April 13, 2016 at 12:30 pm
Increased attention to customer engagement and satisfaction is an important way to help a company’s growth and increase its bottom line. Providing a safe, comfortable setting for employees to work in can help accomplish both tasks.
April 1, 2016 at 9:39 am
Wal-Mart is rolling out new cash-back rewards for its credit and prepaid cards. The retailer's cards — the Wal-Mart MasterCard, Wal-Mart credit card and prepaid MoneyCards — will now offer 3 percent back on purchases made on Walmart.com, 2 percent back on fuel purchases at Wal-Mart or Murphy USA gas stations, and 1 percent back on…
March 30, 2016 at 12:05 pm
Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights with some of the leading minds in the retail industry. Please check out our podcast channel page for all episodes, show notes and additional information. Also, you can access Total Retail Talks episodes on iTunes and Stitcher. We hope you’ll join us! Jodie Fox, Co-Founder and Chief Creative Officer, Shoes…
March 25, 2016 at 9:10 am
If you’re looking to increase your e-commerce sales, you might have to do something that seems really counterintuitive: Institute an amazing returns policy that makes it super easy for customers to return what they purchase. “What?” I can hear you exclaim in disbelief. “How would letting people return what they purchase help us make more…
March 24, 2016 at 9:48 am
Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…
March 23, 2016 at 10:56 am
Every retailer hopes to earn not just wallet share, but also the loyalty of its customers. A delighted and loyal customer will keep coming back, spend more money while there, and go one step further by recommending their favorite retailer to friends and family. Recently, Market Force Information announced the results of its annual fashion…
March 21, 2016 at 11:06 am
As the demand for personalized connections grows among consumers, so does the need for retailers and brands to build experiential marketing programs to engage with their audiences. Well-executed experiential events are effective because they evoke emotions, stimulate senses, and help build relationships between retailers and consumers. Below you'll find some ideas to help build a…
