Customer Retention

Technologies like artificial intelligence, data analytics, sensors, interactive signage and mobile devices are enabling digital retail, both online and in-store. They're driving a fast transformation of fortunes in the retail industry. As a result, consumers are adopting new ways of engaging, transacting and delivering wholeheartedly. Digital leaders like Amazon.com and Wayfair are forcing the rest…

As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…

Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.

Customer loyalty is essential to running a successful retail business. Retailers spend an enormous amount of time and money developing products their customers will love, messages that will resonate with their customers, and a buying experience that’s simple and straightforward. They think constantly of their customers and how to keep them, but that situation becomes…

In this day and age, brands are looking for unique ways to engage with customers. In an overcrowded ad world, how can brands stand out and make consumers pay attention to their message? By going visual. Today’s retailers are turning towards digital signage to help them reconnect with customers. This technology allows retailers to advertise more…

If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…

The holidays are on a fast-and-furious pace to smash head-on into our collective shopping carts. And there’s no better time for your bottom line than the holidays to hit the “sale” button and get people to take your inventory off your hands. Am I right? But what about the mind-set of your current, loyal shoppers?…

As the holiday season heats up competition among retailers, it’s tempting to entice shoppers with discounts and deals. However, with so many companies seeking the same ends, marketers must work to drive customer loyalty through engagement and experience. Smart marketers use loyalty programs not just as discount hubs, but as long-term opportunities to communicate with shoppers and…

Growth is the No. 1 priority for retail CEOs. Growth is good; profitable growth is even better. However, profitable growth is becoming harder to achieve, thanks to two powerful forces in e-commerce squeezing profit margins for brands: competitive pricing and rising customer acquisition costs. To combat shrinking margins, smart companies are moving beyond simply improving…